Your organic growth partners for the Italian market
Our local expertise of Digital PR in Italy, we connect brands with top Italian publications, such as Corriere della Sera, La Repubblica, Men's Health IT and Vogue Italia, as well as influential regional outlets across the country.
With 13 international and global awards across Digital PR, link building and content, we lead our clients with international strategies that go the distance.
Italy's media landscape is rich, diverse and deeply regionalised, making it a significant opportunity to deliver impactful coverage across lifestyle, business, sport and regional press for our clients.
Featured in
AI Digital PR
For our European clients, AI visibility is a growing need and we are trained experts in using Digital PR to increase AI share of voice. We build trust and authority using strategic link earning on high authority and relevant sites that AI grounds from. Read a case study on how we got a client to #1 on ChatGPT using Digital PR.
For our European clients, AI visibility is a growing need and we are trained experts in using Digital PR to increase AI share of voice. We build trust and authority using strategic link earning on high authority and relevant sites that AI grounds from. Read a case study on how we got a client to #1 on ChatGPT using Digital PR.
Press Office - Rise Live™️
We have a dedicated press office for all our countries. We do all the basics from product PR, deals, listicles and launches, but we also track the media LIVE and put you at the centre of it in less than 60 seconds. For just €7,000 a month minimum, we execute commentary, creative content, trends data, and product PR, landing media placements and links at speed. This has worked well for clients like JD Sports and SIXT in Italy.
We have a dedicated press office for all our countries. We do all the basics from product PR, deals, listicles and launches, but we also track the media LIVE and put you at the centre of it in less than 60 seconds. For just €7,000 a month minimum, we execute commentary, creative content, trends data, and product PR, landing media placements and links at speed. This has worked well for clients like JD Sports and SIXT in Italy.
Social community page and podcast outreach
Want your PR stories to go further than just building links and media coverage? We outreach to podcasts and community pages in the Italian market for extra reach and offsite signals. It's an untapped opportunity for many, where we find it generates talkability, pushing the story further beyond press/media.
Want your PR stories to go further than just building links and media coverage? We outreach to podcasts and community pages in the Italian market for extra reach and offsite signals. It's an untapped opportunity for many, where we find it generates talkability, pushing the story further beyond press/media.
Deals and Sales driven Product PR and listicles
We land top tier product placements for launches, deals and listicles to drive awareness, links and sales. We work with product and affiliate teams to feature your products in high traffic and visible articles. We have strong examples for launches, Black Friday and key commercial moments in the Italian calendar.
We land top tier product placements for launches, deals and listicles to drive awareness, links and sales. We work with product and affiliate teams to feature your products in high traffic and visible articles. We have strong examples for launches, Black Friday and key commercial moments in the Italian calendar.
Italian Digital PR training
We share what we know - it's literally in our values. We train others in PR and Digital PR across multiple countries from Lush Cosmetics, to Hendricks Gin, and stand on stages at conferences like BrightonSEO San Diego and Friends of Search in Amsterdam to lead Digital PR innovation.
We share what we know - it's literally in our values. We train others in PR and Digital PR across multiple countries from Lush Cosmetics, to Hendricks Gin, and stand on stages at conferences like BrightonSEO San Diego and Friends of Search in Amsterdam to lead Digital PR innovation.
Data reports and studies
We craft industry-leading reports to build authority and expertise within your niche and use it as a lead-gen practice to drive links and visibility within your category in top tier Spanish press. Surveys work particularly well in this market!
We craft industry-leading reports to build authority and expertise within your niche and use it as a lead-gen practice to drive links and visibility within your category in top tier Spanish press. Surveys work particularly well in this market!
International PR
We have native speakers across UK, Europe and a team in North America delivering international PR and Digital PR solutions globally. We are delivering global digital PR and SEO for clients like SIXT, Preply and more
We have native speakers across UK, Europe and a team in North America delivering international PR and Digital PR solutions globally. We are delivering global digital PR and SEO for clients like SIXT, Preply and more
The unique differences between UK and Italian market
We connect brands with leading Italian titles such as Corriere della Sera, La Repubblica, Il Sole 24 Ore, La Stampa and Il Messaggero, as well as influential lifestyle and sector-specific outlets like Vogue Italia, GQ Italia and Vanity Fair Italia, that drive meaningful visibility.
From mainstream media to niche industry press, our approach is designed to secure coverage that strengthens topical authority and supports commercial growth.
With 13 international and global awards across Digital PR, link building and content, we combine deep local market knowledge with internationally proven strategy, helping brands win in Italy with campaigns that are culturally relevant, journalist-ready and built to outperform competitors.
"Italian media respond well to stories that connect to everyday culture and feel relevant to people’s lives. Popular cultural topics like football do really well. However, because the media landscape is smaller, stories need a strong local angle and clear data to stand out and gain coverage."
Fiorenza Boschma (International Digital PR Associate).
“I recommend Rise at Seven to any forward-thinking brand that wants to disrupt their niche. Top of the league in the PR game and we have continued to work with them across other portfolio brands without doubt”
“We are a proud partner of Rise at Seven, they've delivered tangible organic results for JD Sports across Europe and have gone above and beyond using creativity to have holistic impact for the brand and business”
Tim Giles
Head of SEO, JD Sports
“Rise at Seven's creative approach to SEO and digital PR is what has attracted us to them and they've already proved the value they bring to us in fuelling digital growth for the PLT brand internationally.”
“The Rise team is an extension to our in-house team and has been from day one. Their creativity, energy, and SEO-led approach brought real results. They truly understood our business to get us to where we wanted to be”
Antonia Histrov
Head of Marketing, Compare and Recycle
“Rise is a result-driven agency. They are professional and know what they are doing. Great creativity and good execution”
How do you work with traditional PR teams in Italy?
How do you work with traditional PR teams in Italy?
Italy's PR landscape is relationship-driven and largely traditional, so working closely with existing teams is essential. We collaborate alongside in-house and agency PR teams by:
Aligning on messaging and campaign goals to ensure a consistent brand voice
Strengthening press office activity with data-led stories and digital angles
Providing on-site assets and additional data that journalists need for both print and online coverage
Integrating Digital PR thinking into wider brand communications
This joined-up approach ensures messaging stays consistent while maximising editorial coverage and link opportunities across national and regional Italian media.
What kind of results should be expected from Digital PR in Italy?
What kind of results should be expected from Digital PR in Italy?
Italy is a strong market for brand visibility and media coverage, particularly across lifestyle, sport, entertainment and regional press.
We regularly place stories in leading titles such as Corriere della Sera, La Repubblica, Il Sole 24 Ore, La Stampa and Il Messaggero, alongside lifestyle outlets including Vogue Italia, GQ Italia and Vanity Fair Italia.
Links aren't always guaranteed in this market, many national outlets follow traditional editorial policies, but when campaigns are built around strong data or compelling product stories, they tend to be included. Where links are NoFollow, coverage still delivers real brand authority, regional visibility and lasting SEO value.
How fast can we see the impact of Digital PR and get results/coverage in Italy?
How fast can we see the impact of Digital PR and get results/coverage in Italy?
Italy operates at a relationship-led media pace, so initial coverage typically appears within 1–3 weeks of pitching, with momentum building as journalist relationships develop and stories gain wider traction.
That said, the right story at the right moment can move very quickly; we've secured Italian placements within hours when the angle and timing have been spot on. Speed increases significantly once trust is established with key journalists and editors.
How long does it take to run a Digital PR campaign in Italy?
How long does it take to run a Digital PR campaign in Italy?
A full Digital PR campaign in Italy typically runs across 2.5–3 months. We recommend 4–6 weeks of outreach to allow proper time for regional targeting, journalist relationship-building and editorial planning.
Italian media responds particularly well to:
Data-driven campaigns with regional breakdowns across the north, centre and south
Lifestyle, sport and entertainment angles
Stories with genuine cultural relevance to Italian audiences
Italy's strong regional identity means a one-size-fits-all national pitch rarely performs as well as campaigns built with territory-specific hooks, so we always build that regional layer in from the start.
How much does Digital PR cost for Italy?
How much does Digital PR cost for Italy?
Digital PR costs for Italy vary depending on the strategy, with retainers starting from €8–12k per month. The market requires deeper relationship-building and localisation than faster-moving markets, so investment reflects the strategic groundwork needed to deliver consistent, quality results.
For more information on how to work with us in Italy, enquire here.
Do you do Digital PR training for in-house brands in Italy?
Do you do Digital PR training for in-house brands in Italy?
We offer tailored Digital PR training for in-house teams in Italy, built around the specific dynamics of the Italian media landscape. Each session can be customised to your business goals and covers:
How Digital PR works within Italy's traditional and regional media culture
Building and maintaining journalist relationships across national and regional markets
Creating data-driven campaigns that resonate with Italian audiences
Integrating Digital PR with SEO and wider brand strategy
Real examples of strategies that have delivered results in this market
Training can be delivered as a standalone workshop, ongoing consultancy or integrated support running alongside live campaigns. Want to find out more? Get in touch.
