Raisin
120% growth in ES, NL, & UK
The challenge
Raisin approached us to improve their organic visibility, backlink profile and brand awareness in Spain, UK and Netherlands. The savings brand also wanted to build the profile of their Dutch Director Eelco Habets in national and regional press. Raisin wanted to grow visibility and authority across Europe’s most competitive financial markets - but needed a scalable PR and content strategy that could perform natively across languages, media cultures, and audience interests.
Reactive and data-driven PR that increased organic traffic by 791% .
What we did
We built a scalable multi-market model - combining dedicated native outreach, always-on reactive PR, and data-led creative campaigns — to position Raisin as the go-to voice in Europe’s savings and finance space.
Across two years, we launched multiple localised campaigns designed around cultural and financial behaviours unique to each market.
Highlights include:
🇳🇱 “Best and Worst Cities for Different Generations” – a data-led study revealing generational divides across Dutch cities, landing links in NU.nl, Metro, AD, and regional media nationwide.
🇳🇱 “The Most and Least Cash-Dependent Cities” – tapping into national debates on a “cashless Netherlands,” with coverage in Business Insider, NU.nl, and national radio.
🇪🇸 “TV Property Prices” – estimating the value of iconic homes from famous TV shows, earning coverage in La Vanguardia, El Economista, El Independiente, Esquire, and more.
Driving 791% Traffic Surge for Raisin Through Powerful PR and Content Campaigns
The results
Working with Raisin, we grew their three core markets on average by 120% in two years.
This came through our ability to scale operations across markets through:
Dedicated native outreach.
Always-on reactive PR.
By adding, on average, 500+ links to each TLD over two years, we were able to scale traffic by 203,000 across three difficult markets.
We now have a proven model to replicate this in any industry in most European markets.
Over two years, specific campaigns delivered 231 media placements from high authority press including 155 backlinks (average DR 67), 96% of which were follow links. Coverage spanned major outlets such as De Volkskrant, Het Parool, De Telegraaf, Nu.nl, AD, and De Limburger.
Since partnering with Rise at Seven, Raisin’s referring domains have increased by 650% and organic traffic by 791%, expanding reach into new lifestyle audiences via publications like Elle, Marie Claire, Grazia, and Flair.
