Dutch Digital PR Agency

Building
media
Logos
authority
and
links
in
the
Netherlands

Your organic growth partners for Dutch Markets


Leveraging our local expertise of Digital PR in the Netherlands, we connect brands with top Dutch publications, such as De Telegraaf, NRC, Het Financieele Dagblad, and NU.nl, as well as influential regional outlets.

We have over 13 international and global awards across Digital PR, link building and Content, and we know the market really well!

Dutch journalists fact-check everything, and we've built a process where our Digital PR strategies enhance traditional PR activity with deeper insights, stronger data and measurable SEO impact.

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Our expertise

The unique differences between UK and The Netherlands

"Dutch people have a significantly stronger trust in the media compared to other countries. Journalists don't want to let people question that. Therefore, all stories need to be backed up with hard evidence and strong data. In addition to this, Dutch people value stories that keep them engaged and updated, as well as educate them. Therefore, it's important that stories match these needs and add value." Fiorenza Boschma, International Digital PR Associate

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FAQ

How do you work with traditional PR teams in The Netherlands
How do you work with traditional PR teams in The Netherlands

The Netherlands is a highly factual, trust-driven media market - so alignment is extremely important.

With fewer publications than most other markets, we work alongside traditional PR teams to ensure messaging is credible, culturally appropriate and fully substantiated by:

  • Aligning on positioning, spokespeople and messaging
  • Strengthening press office activity with original data and search insights
  • Providing airtight sourcing and expert commentary
  • Ensuring every story delivers genuine societal or practical value

Because Dutch journalists fact-check everything, our Digital PR strategies enhance traditional PR activity with deeper insights, stronger data and measurable SEO impact.

What kind of results should be expected from Digital PR in the Netherlands?
What kind of results should be expected from Digital PR in the Netherlands?

The Dutch media landscape is smaller than other markets, so the key to results in this market is quality over quantity.

Tailoring stories for lifestyle and national publications, for example, is imperative, as national publications can be strict. They need informative information that will benefit the audience after reading.

However, with the right story, expert commentary and insightful data, you can make it happen. We’ve gained placements in trusted national outlets such as NOS, NU.nl, AD, RTL Nieuws, and De Telegraaf.

How much does Digital PR cost in the Netherlands?
How much does Digital PR cost in the Netherlands?

Digital PR costs for the Netherlands vary depending on the strategy and value, with prices on retainers starting from £6k per month. We recommend a mixed package of £8-12K a month in this country.

Because Dutch journalists demand bulletproof data and thorough sourcing, preparation is detailed. The investment needed reflects the research depth and strategic planning required to succeed in this highly selective market.

For more information on how to work with us in the Netherlands, enquire here.

How fast can we see the impact of Digital PR and get results/coverage in the Netherlands?
How fast can we see the impact of Digital PR and get results/coverage in the Netherlands?

The Netherlands is one of the quickest international markets for the lead time between pitch and media placement.

Journalists in the region are responsive and open to new ideas as long as they’re relevant and well-evidenced. When a story is culturally aligned and factually strong, coverage can land relatively quickly.

Typically, results can begin appearing within days to 1-2 weeks, making it one of the fastest European markets for lead time.

That said, relevance always outweighs speed. If it’s not useful, it won’t be published.

How long does it take to run a Digital PR campaign in the Netherlands?
How long does it take to run a Digital PR campaign in the Netherlands?

When running a Digital PR campaign in the Netherlands, the story needs to be strong and original - if it's already out there, Dutch journalists won't be interested in publishing. 

While placements can be quick, preparation is serious. A main focus in this market is strong data, so from a preparation point of view, we spend a lot of time producing clear, detailed and iron-clad data. 

Dutch campaigns require:

  • Strong, original data
  • Clear methodology
  • Detailed sourcing and validation
  • A direct, practical tone
  • Genuine societal or educational value

We typically recommend 6-8 weeks for campaign rollout and outreach, ensuring data production, press materials and targeting are watertight before pitching.

Do you do Digital PR training for in-house brands in the Netherlands?
Do you do Digital PR training for in-house brands in the Netherlands?

We provide tailored Digital PR training for in-house teams in the Netherlands, covering:

  • Understanding Dutch media expectations and cultural communication style
  • Writing direct, fact-led press releases (no fluff, no gimmicks)
  • Producing bulletproof data and credible sourcing
  • Integrating Digital PR with SEO and brand strategy

Training can be delivered as workshops, ongoing consultancy or integrated support alongside active campaigns.

Find out more and enquire about Digital PR training for the Netherlands here.