Customers don’t book holidays the way they used to
How people discover where they travel has changed and how to book it has too.
They find destinations on TikTok, build itineraries on Pinterest, compare hotels and providers on Reddit and YouTube, read recommendations in the press, and increasingly ask AI where to go, stay or book.
We keep your travel brand visible the whole way from that first spark of inspiration through to the booking.
Travel brands who chose Rise at Seven
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Our approach
Be the brand travellers discover, trust and book
Travel decisions are emotional, seasonal and fiercely competitive.
Winning takes more than ranking for a handful of destination keywords. Your brand needs to show up when someone is:
Looking for inspiration
Comparing destinations and providers
Planning an itinerary
Searching around seasonal booking periods
Asking social platforms and AI for recommendations
Ready to book
We combine search insight, SEO, content, Digital PR, social search and creative campaigns to build demand for your brand and make it easier to find.
A holiday might start with a TikTok of the best beaches in Greece. From there it becomes a Google search for where to stay, a YouTube itinerary, a Reddit comparison, a travel feature, a handful of reviews, an AI-generated shortlist, and finally a branded search before booking.
We map those real search paths and build the right content for every stage.
Search behaviour is the travel brief
Traditional travel marketing starts with a channel or a campaign idea. We start with how people actually search, compare and decide.
That tells us:
Which destinations and experiences are gaining demand
Where competitors are more visible than you
What people ask before they book
Which seasonal opportunities need earlier investment
What content earns trust and recommendation
Where your brand is missing from AI-generated answers
Which commercial pages hold the greatest revenue opportunity
We engineer travel growth
Travel brands often keep SEO, PR, social, social search and brand campaigns apart. We bring them together around the destinations, categories and booking periods that matter most commercially.
Our work includes:
Destination and location SEO
Seasonal landing-page strategies
Technical SEO and site architecture
Travel content and itinerary hubs
Digital PR and travel commentary
Social search strategy
TikTok, Instagram and YouTube content
Creator-led destination campaigns
AI visibility and recommendation analysis
Local SEO for hotels, parks and physical locations
We audit your visibility in AI Overviews, Google’s Search Generative Experience (SGE), and large language model (LLM) outputs. Then we craft strategies to dominate these new SERP formats. From optimising for featured snippets and knowledge graphs to engineering content that feeds AI-generated answers, we help you future-proof your brand's discoverability.
We audit your visibility in AI Overviews, Google’s Search Generative Experience (SGE), and large language model (LLM) outputs. Then we craft strategies to dominate these new SERP formats. From optimising for featured snippets and knowledge graphs to engineering content that feeds AI-generated answers, we help you future-proof your brand's discoverability.
Keyword Universe & Search Journeys
We integrate audience insight into the keyword universe and map out the full user journey from trigger to purchase. By mapping the full journey, we identify what content to create, where to show up, and how to influence decisions at every touchpoint.
We integrate audience insight into the keyword universe and map out the full user journey from trigger to purchase. By mapping the full journey, we identify what content to create, where to show up, and how to influence decisions at every touchpoint.
Content Strategy
We turn your brand into the answer at every stage of the customer journey. Our content strategies are built for search, social, and shareability - using a blend of keyword demand, cultural trends, and creative storytelling. And we turn that into a content experience serving user intent at every touchpoint
We turn your brand into the answer at every stage of the customer journey. Our content strategies are built for search, social, and shareability - using a blend of keyword demand, cultural trends, and creative storytelling. And we turn that into a content experience serving user intent at every touchpoint
Multi channel campaigns
We are famous for our fully integrated creative campaigns which creates and distrubutes content across channels to drive demand and discovery. See case studies for inspiration
We are famous for our fully integrated creative campaigns which creates and distrubutes content across channels to drive demand and discovery. See case studies for inspiration
Brand & Audience Insights
Whether it's GenZ, Gen Alpha, Millennials, or Baby Boomers - we dig deeper than demographics. We uncover what your audience really wants - how they search, scroll, think, and buy. Using first-party data, social listening, and behavioural trends, we build a strategy that’s aligned with how your customers live online.
Whether it's GenZ, Gen Alpha, Millennials, or Baby Boomers - we dig deeper than demographics. We uncover what your audience really wants - how they search, scroll, think, and buy. Using first-party data, social listening, and behavioural trends, we build a strategy that’s aligned with how your customers live online.
🧠 Creative Positioning & Brand Strategy Playbooks
A brand without clarity is just noise. Our Brand Playbooks define the why, who, and how of your communications, so every campaign hits with purpose. We distil your positioning, audience insights, messaging pillars, and campaign angles into one strategic guide.
A brand without clarity is just noise. Our Brand Playbooks define the why, who, and how of your communications, so every campaign hits with purpose. We distil your positioning, audience insights, messaging pillars, and campaign angles into one strategic guide.
Digital PR and authority building
Need to help improve rankings in Google and drive strong travel lead gen? We have an award winning digital PR team that creates reactive and proactive stories centred in data and creativity that get you talked about in the media and earning links.
Those links drive trust and authority signals to the brand and website which results in higher rankings, visibility and lead gen
Need to help improve rankings in Google and drive strong travel lead gen? We have an award winning digital PR team that creates reactive and proactive stories centred in data and creativity that get you talked about in the media and earning links.
Those links drive trust and authority signals to the brand and website which results in higher rankings, visibility and lead gen
Technical SEO & site migrations
Technical SEO ensures your website is fast, crawlable, indexable, and structured in a way that search engines can properly understand and rank it. Our audits and site migration support identify and fix performance issues, protect existing visibility, and ensure seamless transitions that drive long-term organic growth.
Technical SEO ensures your website is fast, crawlable, indexable, and structured in a way that search engines can properly understand and rank it. Our audits and site migration support identify and fix performance issues, protect existing visibility, and ensure seamless transitions that drive long-term organic growth.
Social & influencer marketing
We create content for social and social search and work with creators and influencers in the travel space to increase brand awareness, reach, trust and authority and lead gen. This service supports new product launches or pushing a solution/product message to market
We create content for social and social search and work with creators and influencers in the travel space to increase brand awareness, reach, trust and authority and lead gen. This service supports new product launches or pushing a solution/product message to market
A travel marketing agency helps destinations, accommodation providers, airlines, mobility brands and travel platforms attract and convert customers. At Rise at Seven, that means combining SEO, content, Digital PR, social search, creative campaigns and AI visibility around real traveller behaviour.
How can SEO increase travel bookings?
How can SEO increase travel bookings?
Travel SEO improves the visibility of destination, location, seasonal and commercial booking pages. The biggest gains usually come from connecting technical SEO, useful content, internal linking and external authority, rather than treating each as a separate project.
Can you support international travel brands?
Can you support international travel brands?
Yes. We work across the UK, US and European markets, pairing global strategy with market-specific search behaviour, content and media outreach.
How do you measure travel marketing performance?
How do you measure travel marketing performance?
We measure performance against commercial and behavioural outcomes: organic visibility, qualified traffic, branded search, category demand, transactions, booking revenue, assisted conversions, and visibility across AI and social search.
Do you work with travel brands on TikTok and social search?
Do you work with travel brands on TikTok and social search?
Yes. We create search-led social content designed to rank for destination, itinerary and experience searches on TikTok, Instagram and YouTube.
Can you help travel brands appear in AI recommendations?
Can you help travel brands appear in AI recommendations?
Yes. We analyse how a brand appears across AI platforms, which sources shape those answers, where competitors are being recommended instead, and which on-site and off-site signals need strengthening.
“‘GOOD SERVICE, OBTAINING LEADS AND UNDERSTAND OUR BRAND.'”
“The Rise team is an extension to our in-house team and has been from day one. Their creativity, energy, and SEO-led approach brought real results. They truly understood our business to get us to where we wanted to be”
