Content Experience

Creating seamless multi channel search experiences

The messy middle is where customers are both won and lost

And we're creating multi channel content - making you the most considered brand in the messy middle

Great content in the right place has the power to both generate demand for your category, and drive discovery. The search landscape has changed drastically in recent years and has become more interconnected than ever - changing what we all know as SEO to now be Search Experience Optimisation.

Our multi format content is driving triggers at the top, visibility in the middle through onsite copy, offsite distribution, social search, and media content, and conversion content at the bottom optimised for clicks.

🏆 BEST LARGE CONTENT MARKETING AGENCY AT UK CONTENT AWARDS 🏆

Channels we create for

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Search Experience Optimisation

Building out content pillars with an audience first mindset

Effective SEO is about expanding your digital footprint across the entire online ecosystem, and it starts with chasing consumers, not algorithms. - Phil Clark, Managing Partner at Rise at Seven

World-class SEO is no longer just on-site editorial. Search is no longer a channel but a behaviour.

We chase consumers, not algorithms and we help brands create seamless experiences using well-optimised content at each stage of the journey to convert customers through organic and owned media.

The role of SEO in every marketing channel

What we care about and what you should too

Being the first click, not the last

It’s no longer just about ranking - it’s about earning the click, keeping attention, and converting across any channel where people search (Google, TikTok, Pinterest, Reddit, YouTube, even marketplaces).

In a world of infinite scroll and split-second decisions, we don’t just aim to show up - we aim to be the first click. Because when your content genuinely educates, inspires, and adds value, customers choose you first - not last. We create content experiences that earn trust early, meet intent fast, and guide action without the hard sell. From search results to social feeds, we turn brands into the go-to answer—before competitors even get a look-in. First click. Best click. Every time.

Brand vs Performance

There’s an ongoing debate in the industry: is SEO and content marketing a performance channel or a brand channel? Truth is, it’s both, we believe SEO has a role in every part of marketing - but more and more, it’s becoming a brand play. SEO isn’t just about capturing demand, it’s about creating it. When you consistently show up in the places your audience searches - on Google, TikTok, YouTube, Reddit - you don’t just win clicks, you build familiarity, trust, and preference. That’s brand. Great SEO puts you at the centre of culture, conversation and curiosity. It shapes perception before a single ad is clicked.

The metrics of success

Demand and Discovery.

Any successful content client outcomes should see increased visibility and discovery across channels, more brand consideration early in the journey (branded search, brand salience, brand + category search) and greater share of search (SERP dominance) - owning the features in Google, AI results, media conversations and social SERP.

All of this will in turn generate higher quality traffic to site - specifically higher conversion from organic whether onsite, through e-commerce, or retail partners. Great SEO also helps you convert your paid customers, cheaper

The full content experience isn't just about being found - it's about being chosen, driving action, and building long-term brand equity across the entire customer journey.

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Frequently Asked Questions

What’s the difference between content marketing and content experience?
What’s the difference between content marketing and content experience?

Content marketing is the strategy behind what content you create, who it’s for, and what business goal it serves. Content experience is everything that happens after the click - how it looks, feels, flows, and performs across channels. It's about designing the journey, not just the asset.

How much content do we get each month?
How much content do we get each month?

It depends on your goals, channels, and budget. We don’t believe in “X blogs per month” packages. Instead, we build a content system - whether that’s 4 hero pieces supported by dozens of micro-assets, or a full funnel of SEO, UGC, and social content designed to work together. It's quality, not just quantity - and it’s always aligned to ROI.

Do you use AI to produce and create content?
Do you use AI to produce and create content?

We don't use AI to produce our content, but we're trained in the way we make it better. We use AI where it adds value - but never where it sacrifices originality, insight, or experience. From content outlines and data structuring to fast prototyping and visual generation, AI is a tool in our kit - not the writer, strategist or brand voice. Humans lead; AI supports.

Is content experience really that important?
Is content experience really that important?

Absolutely. A study by AHREFs says that 96% of content online right now gets ZERO clicks. On average humans see 1,000 pieces of content a day, and 80% of it is never remembered. Creating a content experience that pushes the user down the funnel is the difference between a great organic strategy and a weak one.

Do you have writers in your team and what do they write content for?
Do you have writers in your team and what do they write content for?

We have a team of writers in our agency producing articles at scale as we speak for multiple industries across multiple territories. We have teams trained in niche topics like finance, health, banking and even electronics. They're producing content for web, email, newsletters, and more.