We're delighted to announce that MPB has appointed Rise at Seven as their European digital PR agency, with a remit to grow organic media coverage and links across seven key European markets.
If you haven't come across MPB before, here's what you need to know. MPB is the largest global platform to buy, sell and trade used photo and video kit, cameras, lenses, accessories, and everything in between. Built around the belief that there’s a right way to buy, sell and trade camera gear, MPB makes it simple, safe and accessible for photographers and filmmakers to do just that, giving great equipment a longer life and making high-quality gear more accessible to more people.
They donated to Mind for every item bought or sold in the UK in August; they produce world-class editorial content for the photography and filmmaking community, and they've built a genuinely trusted global brand in a category that people care deeply about. This isn't just an e-commerce business. It's a platform that the creative community has made its own.
A Brief Built Around International Visibility
MPB chose Rise at Seven for our international PR capabilities. And that's exactly what we're delivering.
Our primary objective is to secure organic media placements and links across key European markets, driving search and LLM visibility for the MPB brand. As AI-powered search continues to reshape how people discover brands, earning the right coverage in the right markets has never mattered more.
We're not just chasing links; we're building the kind of earned media presence that puts MPB in front of new audiences and ensures they show up wherever photographers and filmmakers are looking for answers.
Seven markets. One focused strategy. A brand with a brilliant story to tell.
A quote from Romina Di Vito, Senior Digital PR Manager at MPB
"This is an exciting year for MPB and full of creative opportunities. We needed a digital PR agency skilled not only in international markets but also able to match our internal pace and quality. Rise at Seven has already landed us some brilliant coverage and taken the time to understand our audience and where we’re headed. I'm excited to see what we build together. Watch this space."
Danny Porter, Account Director at Rise at Seven, said:
"MPB has built something genuinely impressive, a global platform that photography and filmmaking communities actually trust. The brief is clear: get MPB in front of the right audiences across Europe through earned media that drives real search and LLM visibility. Seven markets, one focused strategy, and a brand with a brilliant story to tell. We can't wait to get started."
Why This One Excites Us
Photography and filmmaking communities are tight-knit, engaged and vocal. They know their kit, they know where to go for trusted advice, and they trust the brands that speak their language. MPB has earned genuine credibility in that world, and the opportunity to amplify that story across Europe through earned media is enormous.
Our job is to make sure that across these seven markets, when photographers and filmmakers are looking for the right way to buy, sell or trade their kit, MPB is the brand they find first in search, in the press, and increasingly, in AI.
Collaboration is Key
As part of the onboarding and immersion process, our International PR team headed down to Brighton to the MPB HQ for a day of learning all things photography and cameras. Face-to-face time with clients (no matter where they are around the globe) and becoming fully immersed in their product, service and team is one of our favourite parts of the process.
Maddie Schofield, Senior International PR Strategist at Rise at Seven, said:
"We travelled down to sunny Brighton for another visit to MPB, but this time we got to try out photography ourselves! Being able to fully immerse ourselves in the product and offering not only helps us with ideation and writing press releases, but it was also really fun and will also hopefully improve my Instagram content…"
Please join us in welcoming MPB to Rise at Seven.
Carrie Rose, Founder and CEO of Rise at Seven, said:
"MPB is exactly the kind of brand that makes this job exciting. They’ve built a brilliant business around the right way to buy, sell and trade used camera gear - making more great kit more accessible while keeping it in use for longer. Photography and filmmaking communities are tight-knit, engaged and vocal, and MPB has earned real trust within them. Our job is to take that story into seven European markets and make sure the right people hear it. International PR is where Rise at Seven shines, and this is a brilliant brief to do it on."
