We at Rise at Seven are proud to be working with Interflora supporting them on organic SEO growth and Digital PR activity.
Our first activity with the brand, works to highlight gender inequality statistics in the UK using rose bouquets for data vis.
An all female team worked on the campaign from Amy Jones, on the creative, Alice Buttery on the strategy and Alive Venard on the promotion.
See the campaign here…
Just one in 20 CEOs are women
75% of NHS staff are women
Only 6.1% of current world leaders are women
Full campaign here
The campaign has been executed across social, PR and OOH
Celebrated on the 8th March every year, International Women’s Day is dedicated to acknowledging the contribution women have played in achieving greater equality and recognise the women who have stood against the system, challenged the status quo, and made a difference.
Inspired by Bumble CEO and youngest ever female self-made billionaire, Whitney Wolfe Herd, Interflora have launched a new bouquet called The Equal Power Flower using rosebuds to highlight that just 1 in 20 of the CEOs heading up companies in the FTSE 100 are women.
Looking for a campaign like this? drop us a line.