Classic Football Shirts Appoints Rise at Seven as PR & SEO partner for the 2026 World Cup

We need to talk about dream clients. Because this one is personal.

When you join Rise at Seven, one of the first things we ask you to do is write your list, your dream clients. The brands you'd love to work with. The names that would make you punch the air if they ever came through the door.

Classic Football Shirts was on that list, for more than a few of us.

So today, we are absolutely over the moon to announce that Classic Football Shirts has appointed Rise at Seven as their PR and SEO partner, with a campaign timed perfectly for the biggest moment in world football: the 2026 World Cup.

The Brand That Built a Culture

Founded in Manchester in 2006, Classic Football Shirts was born from an exhaustive search for an original 1990 West Germany shirt, an experience that opened the founders' eyes to the problems in the pre-owned football shirt market and the determination to be the solution.

Twenty years on, they are the definitive destination for authentic vintage, classic and retro football shirts. Every item is verified by an expert in-house authentication team, and with over 100,000 products, there is something for every fan, from the classic stripes of Serie A and La Liga giants to the adrenaline-soaked designs of the Barclays Premier League era.

With over one million followers on Instagram and physical retail stores in Manchester, London, New York and Los Angeles, this is not just an e-commerce business. This is a cultural institution.

A Campaign Built for the World Cup

The 2026 World Cup is the biggest in history, 48 nations, three host countries, and a global audience that will be eating, sleeping and breathing football for weeks. For a brand like Classic Football Shirts, this is the moment. The shirt curiosity, the nostalgia, the desperate search for that 1998 Brazil away, demand is going to go through the roof.

Rise at Seven has been brought in to make sure Classic Football Shirts wins online when it matters most. Our PR remit is to drive earned media coverage that puts this brand in front of new audiences at exactly the right time. Our SEO brief is to make sure that when millions of fans go looking for the shirts that define their football memories, Classic Football Shirts is the first place they land.

Short-term campaign. Massive moment. Perfect fit.

Why This One Hits Different

There are clients you pitch, and there are clients you chase. Classic Football Shirts is the kind of brand that Rise at Seven was built for, founder-led, fan-first, genuinely loved by the people it serves, and sitting at the intersection of sport, nostalgia and culture. Founded by fans, for fans, with a deep respect for the game and its culture, that energy is real, and you feel it the moment you're on the site.

Matching that with a world-class PR and SEO campaign for the World Cup? We couldn't be more excited if we tried.

Please join us in welcoming Classic Football Shirts to Rise at Seven.

Carrie Rose, Founder and CEO of Rise at Seven, says:

"We work with brands with global ambition, and today, we've just added one to our group that reminds me exactly why I started this agency. It started in a student house in Manchester (our hometown also), and turned into a global brand with stores around the world. It's built on genuine passion for football, and it has grown into something that fans around the world truly love. The World Cup is going to be a huge moment for them and for us."

It's coming home...