Rise at Seven Appointed by Coneys to Drive Demand and Retail Growth for them in the Chocolate Confectionery Category

We're thrilled to share that Rise at Seven has been appointed by Coneys as their content marketing agency to drive demand and retail growth for them in the Chocolate confectionery category.

With ambitions to scale across UK retail, Coneys was searching for a confectionery marketing agency and they appointed Rise at Seven across social media, influencer partnerships, PR and e-commerce with one goal in mind: drive consumer attention and demand for Coneys within the booming Chocolate confectionery category, this comes directly after our successful partnership with Noomz.

A Full-Funnel Strategy with Chocolate at the Core

This is a B2B marketing brief. Our strategy centers on generating strong consumer demand first, making Coneys a must-stock item for retailers. By building the consumer demand, the retail growth will follow.

But our work doesn't stop there...

In parallel to driving retail demand, we are building out the entire D2C journey for Coneys. 

This includes designing and launching their new website, complete with a store locator to help fans find Coneys at their nearest retailer.

We are also launching their Amazon store and a D2C TikTok Shop - meeting Coneys' Gen Z audience right where they discover new snack obsessions.

The Proof Is In The Pudding:

While the campaign only kicked off 2 months ago, the early results are already sweet:

• 14M reach across influencer activations and social content
• 40k engagements with Coneys brand content
• 1M views on TikTok and Instagram Reels
• Coneys now stocking in retail partners across the UK

Why Chocolate Confectionery Cones. Why Now.

Chocolate confectionery cones have exploded from a novelty treat to a category in their own right, this is why it was so important for Coneys to find the right food & beverage marketing agency. They take the best part of an ice cream cone, the chocolate-filled tip and make it the star of the show. It's a product people already know and love, now available for the ultimate indulgent snacking experience.

Consumers are actively searching the next big thing in delightful yet shareable snacks and this one is wrapped in nostalgia, and Coneys is perfectly poised to own this moment. With its packaging, innovative flavours, and focus on the chocolate-filled cone everyone craves.

Coneys is set to become the category leader.

Our job is to ensure Coneys is the brand people discover, crave, and reach for whether they're searching online, scrolling social media or grabbing an impulse treat in-store.

Please join us in welcoming Coneys to the Rise at Seven family! 

‘The best bit’ is yet to come.