Digital PR agency Spain

Building media authority and links in Spanish market

Your organic growth partners for Spanish Market

Leveraging our local expertise of Digital PR in Spain, we connect brands with top Spanish publications, such as El País, Vogue ES, Business Insider España, and La Vanguardia, as well as influential regional outlets.

With 13 international and global awards across Digital PR, link building and Content, we lead our clients with international strategies that go the distance. 

The Spanish market, with its fast-growing digital landscape and highly engaged audience, is a significant opportunity for us to deliver coverage to our clients across entertainment, sports and regional media. 

Featured in

Logos
1727769767240
0 B5 A8839
Our expertise

The unique differences between UK and Spanish market

“The media landscape in Spain is also strongly regionalised. While national outlets exist, much of the press is divided across autonomous communities, each with its own influential regional newspapers, broadcasters, and online media.” - Ines Mbae Lopez (Senior International Digital PR Associate).

Read more about the key differences here

Recommended
by
category
0 B5 A7610
leaders

FAQ

How do you work with traditional PR teams in Spain?
How do you work with traditional PR teams in Spain?

Spain’s PR landscape is still heavily traditional, so collaboration is key. We work alongside in-house and agency traditional PR teams by:

  • Aligning on messaging and campaign goals to ensure consistency
  • Supporting press offices with data-led stories and digital angles, alongside providing recommendations for media enquiries
  • Providing additional data and on-site assets that journalists need for both print and online coverage
  • Educating internal teams and journalists on the benefits of Digital PR, where needed

This hybrid approach ensures consistent brand messaging while maximising both editorial coverage and link acquisition opportunities.

What kind of results should be expected from Digital PR in Spain?
What kind of results should be expected from Digital PR in Spain?

Digital PR in Spain delivers strong brand visibility and media coverage, particularly across entertainment, lifestyle, sports and regional press.

We regularly secure coverage in leading publications such as El País, Business Insider España, MARCA, La Vanguardia, as well as lifestyle outlets like Vogue España, Huffington Post ES, and Women’s Health España.

Securing a link in Spain can be tricky because many outlets sell links to corporate partners, reflecting a very traditional media landscape. However, when studies or certain products are involved, a link will usually be included.

Because of the traditional media landscape, links are sometimes No-Follow, but coverage still delivers significant brand awareness, authority, regional visibility and SEO value over time.

How fast can we see the impact of Digital PR and get results/coverage in Spain?
How fast can we see the impact of Digital PR and get results/coverage in Spain?

Spain generally operates at a slower media pace compared to markets like the UK. Initial coverage can appear 1-2 weeks after pitching, but building momentum and securing wider coverage often takes longer. This isn’t always the case, with Rise at Seven securing placements and links in as little as a few hours.

This slower timeline reflects Spain’s more traditional PR culture and relaxed media processes, but once relationships are established, coverage becomes faster and more consistent.

Google organic growth is now live - links used to take months to impact positions, it can happen in days now. We help drive the right links to the right places to drive faster more impactful growth

How long does it take to run a Digital PR campaign in Spain?
How long does it take to run a Digital PR campaign in Spain?

The timeline of a full Digital PR campaign in Spain is around 2.5 months. We recommend 4-6 weeks of outreach in Spain to allow time for regional targeting, journalist relationship-building and editorial planning.

Spanish media responds particularly well to:

  • Data driven campaigns
  • Region specific insights
  • Lifestyle, sport and entertainment angles

Spanish news outlets love data-driven campaigns that focus on different regions in Spain, where there are strong subcultures, so differentiating between regions is ideal.

How much does Digital PR cost for Spain?
How much does Digital PR cost for Spain?

Digital PR costs for Spain vary depending on the strategy and value, with prices on retainers starting from £6k per month. We recommend a mixed package of £10-12k a month in this country.

Spain typically requires more relationship-building and localisation than faster markets like the UK, so budgets are structured around strategic, longer-term impact rather than short-term wins.

For more information on how to work with us in Spain, enquire here.

Do you do Digital PR training for in-house brands in Spain?
Do you do Digital PR training for in-house brands in Spain?

We provide tailored Digital PR training for in-house teams in Spain, covering:

  • How Digital PR works in Spain’s traditional media landscape
  • Building journalist relationships in regional markets
  • Creating data-driven campaigns for Spanish audiences
  • Measuring results and reporting

Training can be delivered as workshops, ongoing consultancy or integrated support alongside active campaigns.

Enquire now for our Spanish Digital PR training.