Rise at Seven wins five content awards for work on GAME, Missguided, Under Lucky Stars and Ask Traders
Carrie Rose Founder & CEO
5 min read
Wednesday, 21st October 2020
We are so proud to announce that we won five UK Content Awards yesterday after just one year of trading, taking home:
- Best Interactive Campaign of the Year - Under Lucky Stars
- Finance Content Campaign of the Year - Ask Traders
- Fashion Content Campaign of the Year - Missguided
- Outreach Campaign of the Year - GAME
- Retail Content Campaign of the Year - GAME
Carrie Rose, Co-Founder and Creative Director says “I’m over the moon and so proud that we won five UK Content Awards after only one year of being Rise at Seven. Nine months after we launched the agency we were hit with the COVID-19 pandemic and I’m incredibly proud that despite this we’ve continued to grow rapidly and deliver award winning work for our clients - it’s a true testament to our amazing staff, well done everyone!”
So, what did we do?
Best Interactive Campaign of the Year - Under Lucky Stars
Under Lucky Stars came to us wanting to improve their backlink profile, with a focus on the USA and Europe. We started off with reactive PR focused around hot topics such as light pollution and super moons, then we went much bigger and ran a creative campaign, showing visually what 27 of the worst light-polluted cities would look like without light pollution.
- Service: Creative Content and PR
- Results: 100+ links, 46% increase in organic search traffic and 55% increase in revenue (year on year)
See for yourself here: https://www.underluckystars.com/if-light-pollution-cleared
Finance Content Campaign of the Year - Ask Traders
Ask Traders wanted our help to improve the quality of the backlinks that they were acquiring and increase their organic visibility in national and international press. To do this, we wanted to gain high quality links via newsjacking, creative content campaigns and data led stories. They had never landed top tier, high quality links before and to increase trust and domain authority we positioned Ask Traders as experts in their field and created a report highlighting the worst suffering high streets in the country. This was then picked up by sites such as The Guardian, Sky News, Forbes and more - we’re still getting daily requests for comment on the campaign from journalists!
- Service: Digital PR Newsjacking and Creative Content
- Results: 300 links in a year and 329% growth in organic traffic
See for yourself here: https://www.asktraders.com/analysis/the-demise-of-the-high-street-data-reveals-the-top-thriving-and-declining-cities-and-towns-in-the-uk/
Fashion Content Campaign of the Year - Missguided
While we worked on some content campaigns we spotted an opportunity for Missguided to take advantage of a product that wasn’t being pushed to press so we created a product PR and influencer campaign which promoted matching jumpers for you and your dog. Missguided already had this (above) doggy roll-neck jumper on site but weren’t doing anything with it so we found a human roll-neck that matched perfectly with the dog’s and created a story. We launched exclusively with TYLA and received 27k comments and 4.3k likes on the initial post. Not only did we get MG to rank 1st for ‘dog jumpers’, our campaign affected the market trend and interest in search volumes, increasing the average search volume from 27k in Nov 2018 to 40k in Nov 2019!
- Service: Digital PR Product Launch
- Results: 77 links, 83k organic visits, sold out stock and a huge increase in market search volumes
The full story can be found here
Don’t just take our word for it…“As Missguided goes on the journey through the next phase of high growth we needed a partner who has the ability to cut through the online noise with meaningful online PR content but most importantly understand the value and tactics for SEO to improve our domain authority and ranking. Carrie and the Rise7 team certainly fit that bill and have exceeded our expectations for their skill and passion for growth…”. Nick Bamber, Chief Growth Officer
Why not get one for you and your pooch? https://www.missguided.co.uk/accessories/dog-jumpers
Outreach Campaign of the Year & Retail Content Campaign of the Year - GAME
GAME challenged us to build links driving organic growth into gaming chairs ahead of Christmas so we launched vegan and vegetarian versions of their infamous Christmas Tinner.
The Christmas Tinner originally launched and went viral in 2013 and was subsequently picked up every year when Christmas rolled around, however there was no SEO value with no content on site and very few links back.
So, we created a content piece on GAME’s site by creating the ‘tinners’ in real life and filming a BTS taste test video. We engaged with vegan and vegetarian Facebook communities to ask for their suggestions on what ingredients to include, distributed the behind the scenes content on Twitter and engaged with Redditors to debate the campaign and discuss the Christmas Tinner.
On YouTube, we engaged with influencers talking about the tinner and distributed the story to global media publications, niche food and gaming sites, radio and TV via a press release. The gaming chair hub launched on site mid-November and was only ranking for one keyword, after the Christmas Tinner campaign the hub is now ranking for over 400 keywords and counting!
- Service: Digital PR
- Results: 201 links to the page, 14 countries, 85k page views and landed on The Late Show with Stephen Colbert
Don’t just take our word for it…“Working with Carrie and the team as Rise at Seven has been an absolute pleasure and an exciting adventure. From the moment we contacted the,, they have been creative, proactive and passionate about the campaign. They managed to take a five year old idea, revamp it and create one of our most successful PR campaigns to date! They have gone above and beyond to get the maximum potential out of the campaigns, along with supporting our end goals and objectives to improve backlinks. The passion and creativity are what make Rise at Seven different. Their ability to pull out a suburb campaign and improve the success after they have met the KPI is what sets them apart from many other agencies. The different way of thinking is certainly refreshing, and we are most excited to work with them again on future digital PR campaigns.” Emma Butler, Digital Marketing Specialist at GAME
Looking to buy one for yourself? https://www.game.co.uk/en/the-game-christmas-tinner-2704307
If you would like to find out more about working with Rise at Seven get in touch with us