Using the popularity of Squid Game

to generate 400+ links for The Sole Supplier

Mobile

Project type

Reactive and Newsjacking case studies

Client

THE SOLE SUPPLIER

Live date

OCT 2021

Netflix Squid Game

Sends Vans Soaring and Rise at Seven reacts...

The challenge

With the huge success of Netflix’s ‘Squid Game’, we knew it would be a great time to jump on a reactive opportunity while the show was still so popular. Our proprietary tool, Early Risers notified us which topics were booming in search and social media since the release of the show, and we landed on a gold mine.

Our reactive marketing team always has their fingers on the pulse. Now it was beating faster than ever.

The idea

Our tool discovered a sales increase of 7,500% for white vans after the release of the show. We released this data on the social media of one of our footwear clients, Sole Supplier, and outreached through PR. Speed is everything, and because we reacted first, we took home full advantage. The story went everywhere.

The results

Within 24 hours, the data had been picked up by some of the biggest publications in the world, including Variety, Vogue and NME. We built a total of 662 media placements (over 400 of which were linked directly to Sole Supplier), and received 500k social engagements on posts referencing the data. We even got a retweet from Netflix itself. Yep, it’s a pretty big deal.

661

Pieces of coverage

400+

Links

500k

Social engagement

1

Retweet from Netflix

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