Repurposing content

achieving millions of views

Mobile

Project type

Content Strategy Case Studies

Client

RISE AT SEVEN

Live date

Jan 2021

How we used existing assets and transformed them into

brand new, shareable pieces of content

The challenge

We had a huge bank of video assets. But after this had been used, it often got lost, being pushed back by new content. We didn’t want all this content creation to go to waste. In fact, we wanted it to live forever.

Our own in-house Giphy tool and vast knowledge of GIF SEO was just itching to be put into action.

The idea

We repurposed all our old YouTube content and uploaded it onto Giphy, creating hundreds of shareable moments that would put the Rise brand in front of a young, socially savvy audience.

145 gifs were uploaded, showing agency life in a whole new way. Now moments we’d captured on camera could be reused and given a new lease of life. Content wouldn’t be lost, instead it would be used in WhatsApp chats, on Twitter, on Slack, and by anyone who just needed a unique way to say something.

Why react with words, when you could react with Kenwright?

The results

To date, our gifs have been viewed 150 million times. They’ve been shared across social media, and used to react to pretty much anything you can imagine. They’ve gone from being old content that might be shared internally, to global content that makes our brand more visible and our people celebrities - albeit ones that are stuck in a constant loop.

150m

Views

135

GIF uploads

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