THE CHALLENGE

Canadian casino website, Online Casino, wanted to improve their backlink profile and deliver results their competitors couldn’t replicate. They wanted a campaign that generated international links to boost their organic rankings in a highly competitive space.

THE IDEA

We discovered that ‘gaming disorder’ was now being listed as a real addiction. We wanted to see how this would manifest itself in gamers of the future. Meet Michael - the future gamer in 2040. By building a 3D concept of the future gamer, we showed the physical impacts that a life of gaming could have on you. We used medical research to back up our visuals, creating a landing page to host the content.

THE RESULTS

The future gamer played to win. We got over 400 links across 41 countries, generating a massive 1 million+ engagements on social media and landing coverage on international TV and radio. The campaign got coverage on Buzzfeed, LadBible, Givemesport, Entrepreneur and beyond, and Michael - the future gamer character - even became a meme.

All this resulted in a 22% increase in brand search, and 142 keywords ranking in the top three by August, as opposed to only 53 before Christmas.

They wanted better backlinks. We gave them a viral sensation.