Had a ruff day?

Introducing the Dog Spa

Mobile

Project type

Digital PR

Client

SpaSeekers

Live date

JAN 2020

Pampering pooches

drives 147 links for Spaseekers

The challenge

SpaSeekers wanted a highly shareable story to increase brand awareness, drive traffic and promote their dog-friendly spas and hotel grounds. They also needed higher quality links to compete in their space.

The ideaUsing internal search and trends data, we found that dog friendly spas were on the rise, with some even offering dog pamper days. This was a new trend that had come to the UK, and we wanted in. We launched a campaign revealing a list of the UK’s top doggy spa days, highlighting all the treatments on offer to pamper your pooch and get their tails wagging. We created a social competition too, giving away a doggy pamper day for owner and pup to create further hype around this new craze.

This all linked back to the spa days category page.

The results

Dog spas went everywhere. UnliLad, Tyla, The Sun, The Mirror, and Pet Gazette all gave us coverage, driving 147 links to the dog spas landing page. The story received 94k shares on social media, with 8,388 page views increasing brand awareness and getting a lot of dogs very excited about a relaxing day out.

It became SpaSeekers’ best performing Facebook post, achieving over 25,000 views, 2,162 clicks, 246 reactions, 842 comments and 43 shares, while more than 800 people entered the competition through that platform alone.

147

Links

73%

Followed

8,388

Page views

94k

Social shares

67

Average DA of

98,103

Impressions

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