The challenge

Exam Papers Plus came to Rise at Seven to deliver a digital PR strategy which made learning fun again, particularly maths and science. They needed links to improve organic visibility and generate noise ahead of their peak period.

The idea

We took what they already had, awesome creative private tutors, and launched a service which no-one else had: ‘You can now hire a Harry Potter themed tutor and learn science just like they do at Hogwarts’. We created a service page and an exclusive package which parents could buy, featuring a witchcraft and wizardry book, spells, a tutor dressed as Snape or Gringotts Goblin, and a wand, of course. All making learning magical once again. The School of Magic was open, and your letter was heading down your chimney.

The results

The School of Magic was talked about everywhere, with coverage on Marie Claire, Pretty52 (Tyla), and Heart Radio. In total we got 41 media placements in both the UK and the USA, increasing brand awareness and making maths and science feel a lot more like witchcraft and wizardry.