Do artists earn from streaming?

the Pay per Play campaign

Mobile

Project type

Digital PR

Client

BROADBAND DEALS

Live date

DEC 2019

Christmas songs may make us happy,

but do they make the artists any money?

The challenge

Broadband Deals wanted high quality links after suffering with a recent decline in organic rankings. Their competitors had higher quality links pointing to their domains, so Broadband Deals challenged us to run a campaign to improve both quantity and quality of their backlink profile ahead of their peak period: Christmas.

The idea

We created a study to show how much some of the biggest artists get paid per stream on Spotify. Tapping into classic Christmas songs from the likes of Mariah Carey and Michael Buble, Disney songs, and music featured on the John Lewis ads, we used Spotify data to see what each artist would earn per play. We used this data to see who would earn the most over Christmas, giving us multiple angles to go off and ensuring maximum coverage.

The results

The story generated link after link, pulling in 211 in total from a range of national and international publications. We picked up placements on CNN, Yahoo, and Mashable, while even getting talked about on TV as we revealed Mariah Carey earns a whopping $60 million in festive royalties.


210

Links

73%

Followed

67

Average DA of

61,700

Social shares

12

Countries

WANT RESULTS LIKE THESE?

More Digital PR

Case Studies

Ready for results?

get in touch

Sign up to

Our Newsletter

SHF

3 St Pauls Place, Sheffield, 
S1 2JE,

Get directions

LDN

21-33 Great Eastern St, London EC2A 3EJ,

Get directions

MCR

The Express Building, 9 Great Ancoats St, Manchester M4 5AD,

Get directions

NYC

Coming soon...,

Copyright © Rise at Seven Ltd. All rights reserved

Company Number 11955187

VAT Registered GB 322402945