The challenge

Broadband Deals wanted high quality links after suffering with a recent decline in organic rankings. Their competitors had higher quality links pointing to their domains, so Broadband Deals challenged us to run a campaign to improve both quantity and quality of their backlink profile ahead of their peak period: Christmas.

The idea

We created a study to show how much some of the biggest artists get paid per stream on Spotify. Tapping into classic Christmas songs from the likes of Mariah Carey and Michael Buble, Disney songs, and music featured on the John Lewis ads, we used Spotify data to see what each artist would earn per play. We used this data to see who would earn the most over Christmas, giving us multiple angles to go off and ensuring maximum coverage.

The results

The story generated link after link, pulling in 211 in total from a range of national and international publications. We picked up placements on CNN, Yahoo, and Mashable, while even getting talked about on TV as we revealed Mariah Carey earns a whopping $60 million in festive royalties.