Improving the organic rankings
for CARE fertility
SEO case studies
Turning round a three year decline
in organic rankings in two months
CARE Fertility had been losing visibility after every Google algorithm update for the past three years, resulting in them increasing their Google Ads spend by 229%. The company couldn’t afford to keep spending this money, and needed us to help them increase their organic rankings and regain their visibility for key search terms.
We discovered and implemented 30 key actions using Umbraco CMS, DNS, and Tag Manager, as well as submitting a new sitemap to Google Search Console that would remove duplicated and outdated content.
We turned CARE’s three-year slump around in less than two months, seeing their visibility increase by 19.8% and return to pre-update levels. Conversions on the site also increased drastically by 134.99%, while bounce rate decreased by 18.85%. 322 valid pages were now listed in the sitemap, opposed to 800 that had been pulled before. New users went up by 39.79%, showing that more people were finding, clicking, and converting on the site.
For the first time in the site’s history, it now ranked first for IVF and IVF clinic, while a further 142 keywords made it to Google’s first page.