The Challenge:

Fiture is a technology and media company that offers comprehensive wellness to users through high-tech products, high-quality content, and an interactive community. In 2022, Fiture debuted the world's most advanced interactive fitness mirror in the U.S. — including their breakthrough Motion Engine™ technology, allowing for a fully immersive and frictionless workout experience.

Compared to competitors, Fiture was not only behind on linking domains, but also behind on the number of website pages. This impacts the keywords that are able to rank, ultimately making it difficult to boost traffic. Due to this, Fiture wanted to build links and generate media coverage in the U.S. that would build up their trainers’ authority and online presence.

What we did:

Our strategy was to educate potential customers, drive trust and build consumer confidence, which in turn will drive sales. To do this, we seeded relevant, timely stories in national, lifestyle and fitness press.

Using Rise Live (our Reactive Product PR service), we news-jacked trending pop culture moments to create relevant workouts with supporting commentary from Fiture instructors to gain links in target media outlets.

The results:

We earned links from top-tier media publications including Bustle, Hola!, PopSugar, SHAPE, The Everygirl, Tom’s Guide, Well + Good, Yahoo! and more. From that we gained more than 33,000 social media engagements and boosted monthly brand traffic by 64%. Keyword rankings increased by more than 500% in 90 days.