Creating a dream job

with Spaseekers

Mobile

Project type

Digital PR

Client

SpaSeekers

Live date

MAY 2019

Advertising for a hot tub tester

brought in hundreds of links

The challenge

SpaSeekers wanted to boost search terms surrounding spas with pools and hot tubs ahead of the peak in demand in June (summer). They needed links as well as on-site content and ranked page 3 for these terms. They didn't even have a landing page for this and came to Rise at Seven for a solution.

The idea

We created 3 content pieces including a landing page to improve onsite copy including these terms. We then ran a creative digital PR campaign which used social people to promote a new job ad to become SpaSeekers official hot tub tester - the dream summer job. We produced a video and social media strategy to promote the role, encouraging people to apply via Facebook and Instagram. No CV required. And pushed the job ad to press to generate hype.

The results

The campaign got links everywhere, with coverage on Heart radio, Woman&Home, and Marie Claire driving 169 links to the site. In total, 8,400 people visited the site as a result of the campaign organically, with 3,896 applying for the job of a lifetime. Our social reach grew and grew, as people with huge followings shared the story and threw their name in the ring. Overall, 693k people saw our campaign on social media, getting dream results for our dream summer job.

Oh, and SpaSeekers now rank first and second for key hot tub terms.

169

Links

#1 and #2

For hot tub terms

8,400

Page views

693k

Social reach

61

Average DA of

3,897

Applications

65%

Followed

#1 and #2

Position

WANT RESULTS LIKE THESE?

More Digital PR

Case Studies

Ready for results?

get in touch

SHF

3 St Pauls Place, Sheffield, 
S1 2JE,

Get directions

LDN

21-33 Great Eastern St, London EC2A 3EJ,

Get directions

MCR

The Express Building, 9 Great Ancoats St, Manchester M4 5AD,

Get directions

NYC

Coming soon...,

Copyright © Rise at Seven Ltd. All rights reserved

Company Number 11955187

VAT Registered GB 322402945