Building a brand from scratch:
Dojo’s Cashless Society
Reactive and Newsjacking case studies
Running a series of campaigns
to build brand authority from nothing
When our existing client Paymentsense set up a brand new company, they needed our help to create brand visibility and rankings - starting from absolute scratch. When we started our project for Dojo, the new brand, there were 0 monthly searches for ‘Dojo card machine’, so we had our work cut out for us.
We set out on creating a digital strategy using digital PR campaigns and newsjacking to build Dojo’s backlink profile and brand authority. We monitored live news feeds of relevant breaking stories and provided expert commentary when we could, and created multiple engaging digital PR campaigns to bring links to the website. Did we reach our goals? Of course we did.
We built over 241 links to Dojo’s website and achieved 435 pieces of coverage through our digital PR campaigns, and received a total of 5k shares across social media. The brand started from nothing in January 2021. In our first month, we helped them achieve 8,220 sessions. Nine months later that figure had risen by 264% to 29,974, with new monthly users average 15,936. Dojo now ranks in 3rd position for its brand name - and considering that they didn’t rank at all when we started, we couldn’t have been happier with this result.