Sending Crocs viral
with 138 links in international media
Reactive and Newsjacking case studies
THE SOLE SUPPLIER
Nicki Minaj’s controversial shoe choice
created 138 links
The Sole Supplier came to us to build brand authority and land links in authoritative publications in both the UK and US. We wanted to find a great reactive opportunity to jump on to reach this goal, so set our Early Risers tool to work to find something relevant and exciting for the brand.
We tracked a huge increase in searches for the last thing we expected: Crocs. After Nicki Minaj posted an Instagram of her in pink Crocs, searches for the divisive shoes boomed by a huge 4,900%. Our Reactive team, put our client at the centre of the conversation to land links and product placements as they trended
Our reactive work brought in 138 links to Sole Supplier from publications including Billboard, The Independent and Grazia in a matter of hours. The social posts referring to the data gained 50k shares across platforms, bringing a huge amount of brand awareness and authority to Sole Supplier - in short, we smashed our goal.
Search demand went through the roof, seeing a 4,900% increase in people looking for sneakers and finding our client.