THE CHALLENGE

NFTs were booming. The digital market was buzzing with news of celebrities and big names entering the field, creating a new generation of shareable, collectible art. boohooMAN’s target audience was the key demographic for NFTs, but they lacked the infrastructure required to bring them to market.

Until we got involved.

THE IDEA

We created an exclusive NFT collection of eight boohooMAN assets, showcasing some of their top fashion pieces. The collection included three animations and five images, which were then minted and placed on OpenSea - the NFT trading platform. This in turn verified each image as a limited edition one-off piece. These pieces weren’t available for purchase - instead the unique items would be given to the winners of a competition, generating interest amongst boohooMAN's customers.

THE RESULTS

The campaign rocketed on social media, attracting 124k likes across the fashion and crypto community. It attracted interest across press too - picking up 46 pieces of coverage and 16 links, directing traffic back to boohooMAN's site.

We achieved coverage on 10 domains that boohooMAN had never featured in before, including Theindustry.fashion, Retail Tech Innovation Hub, Fadmagazine and Ad Age. Combined, this helped drive over 160k page views on boohooMAN's site, including 29,101 new customers.

NFTs were still only niche, but they generated widespread interest across mainstream fashion fans.