New Client Alert: Revolution Beauty and Dermalogica
By Rosie Gogoley & Charlotte HigginsSenior Digital PR Executive & Marketing Executive
3 min read
Thursday, 11th August 2022
Rise Live has landed with a bang, with Revolution Beauty and Dermalogica officially joining us to support their ambitious growth plans.
Built around the principles of inclusivity and affordability in the makeup industry, Revolution Beauty recently launched into 2,800 Wallgreens stores in the US and posted annual group revenue of 194 million pounds, a 42 percent increase from the previous year.
Lauren Stretch, Global Head of PR, Influencer and Partnerships at Revolution Beauty, said:
“We were looking for an agency that breaks the mould when it comes to the reactive approach, and Rise at Seven is exactly that.
“We have watched Rise at Seven shake up the search industry over the past few years, which already reassures us that they fully understand our ambitions to disrupt the beauty industry. Their proven link acquisition results with current reactive efforts already reassures us that they will fuel digital growth for the Revolution brand internationally.
“On the whole, we are really excited to be working with the Rise at Seven team in supporting our ambitious plans both here in the UK and over in the US.”
Creating custom skincare solutions for skin therapists and customers alike, Dermalogica is rooted in education and sustainability.
Eddie Dunk, E-commerce Conversion Manager at Dermalogica, said:
“We’re delighted to be working with the incredible team at Rise at Seven because they understand how to put a brand at the heart of the conversation. In an industry that has become driven by quick fixes, Rise’s cutting-edge strategy will lead the way for our voices and expertise to be heard against the noise, bringing skin education to a new generation.
“They already have broad expertise in the beauty and skincare industry and continuously look to create innovative and highly custom solutions for their clients, which is exactly how we work at Dermalogica. We are already thrilled to have kick-started our partnership using their Rise Live service, and can’t wait to see what the future holds as our collaboration continues.”
Revolution Beauty and Dermalogica wanted a creative approach from our campaign and brand teams with PR amplification, along with a dedicated reactive plan to move fast on current trends and product launches - and that’s exactly what Rise Live is about.
To put our clients at the heart of relevant stories, we recently launched our brand new service, Rise Live, that covers reactive social, PR, influencer, content, and even paid performance using a trend tracker tool, Early Risers.
We have already generated £1.2million for our Rise Live service and expanded it across the US, Germany, Spain and Netherlands so far.
Kate Leach, Head of Rise Live, said:
“Our Rise Live reactive process is in place to make our clients heard and have them lead the way on core topics in their industry.
“Revolution Beauty offers a whole host of incredible products that offer a difference. They continuously innovate within their sector which is exactly how we work at Rise at Seven, so we’re thrilled to be joining them to drive their reactive PR strategy.
“We’re working with Dermalogica to tie their press coverage back to search and we’re already seeing positive movements. As a personal fan of the brand this is a huge win for the team and we’re all excited to be working with the Dermalogica team and further this relationship.”
Carrie Rose, CEO and Co-Founder, said:
“We are super excited to be part of Revolution Beauty and Dermalogica’s journey..
“We have a proven track record of delivering growth, speed and relevance and myself and all Risers feel ours, Revolution Beauty's and Dermalogica’s vision aligns, forming the perfect partnerships to do some great work.”