We build category leaders on social with a clear POV… Be IN social not just ON it.
Category leaders both drive demand and discoverability in social
In today’s landscape, it’s no longer enough to simply be ‘on social’, posting BAU content rooted in content pillars and hoping it’ll land.
The era of broadcast social is over. TikTok, changed the game. For the better.
Today’s social feeds are largely driven by interest-led algorithms, and we’re running, quickly, towards a world where followers no longer matter!
To win consumers, your social strategy and content must adopt ‘in social’ thinking - informed by and adding to social culture.
Social has always been a place where brands need to drive demand.
But, in recent years it’s become equally as important, if not more, to increase brand and product discovery through in-platform searches, and offsite within the Goggle SERP. Social search - thanks to its meteoric rise over the last few years it’s the hot topic of the industry - a topic we move proudly trailblased since day one
The saying “search starts on social” is real and we've built a process around this, over the last 4 years.
Platforms we're experts in
Are you ON social or IN social?
At Rise, brands come to us to be IN social and not just ON it.
Broadcasting a message or an agenda to the world isn't working. People aren't listening and they’re certainly not converting. To be a true category leader, you need brand salience and to have brand salience you need to get into participation mode. Participate in culture and get IN SOCIAL to truly lead your category.
TikTok, YouTube, Instagram, Pinterest - they’re replacing Google as the new search bar. Your customers are no longer solely heading to Google, to search. Instead, they’re going to social, with a level of intent that’s never happened before.
Category leaders cannot afford to be sleeping on social search, in 2025 It’s one of the biggest shifts in social media marketing, since its inception.
To meet the new customer journey, we optimise all our client social content to increase discoverability, against priority keywords.
Ways to work with us
Whether you want to be discovered by the right people or create demand from scratch, we build social strategies that do both. From organic growth to reactive content, community management to always-on influencer work – we don’t just manage channels, we make them work harder for your brand. Our approach fuses data, creativity, and cultural insight to put your brand in the scroll path of your next customer.


