PR & Digital PR

A PR and media strategy that moves consumers down the funnel

Award winning Digital PR team across UK, Europe and US

We use PR at every stage of the user journey

From building awareness at the top, visibility during the explore and evaluate stages, through to conversion down at the bottom through affiliate partners or product PR.

We’re a team of global Digital PRs (UK, US, AUS, Germany, Italy, France, Spain and Netherlands) that combine search demand, media relevance, creativity and content marketing to create stories worth talking about and linking to. Our ultimate KPI - traffic, growth and branded search. Links are a given.

If you need an agency that gets traditional PR and digital PR - we are the agency most famous for it. We even won best PR agency outside of London for it at PR WEEK.

🏆 BEST PR AGENCY OUTSIDE OF LONDON- PR WEEK 🏆

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Our unique approach

How we run Digital PR for our clients

At Rise at Seven, we have a multi-strategy approach to using PR to move consumers down the funnel and own their category.

PUSH - You nearly always have a brand or product message you want to push to the world through PR and Media. Our push strategies include product PR, press office, data reports and studies, thought leadership and commentary. This is often a monthly tactic to push consistent messages, driving a dominant share of voice within your category.

PULL - Alongside this, we have an always-on pull strategy, pulling you into media moments that are happening. We track the media so you don't have to, reacting with products, commentary, data or fun creatives to stay relevant and IN culture. Speed is the key here.

POW - And finally, pow moments. You can’t lead a category without creating PR work people remember. We run bimonthly, quarterly or biannually PR campaigns, often tied with social and creators to drive brand demand at scale.

All of these together drive category leaders, and we have case studies coming out of our ears to prove it.

Products that competitors try to copy

Being proactive and reactive wins

What you should hear...

Will Hobson, VP of Digital PR USA

"In today’s Google and AI world, what the media is saying about you is crucial. Your brand signals, link signals, trust and authority are imperative to driving visibility multi channel and digital PR for us is not just a link earning activity, but an owning real estate activity what your competitors cant replicate. With our Industry leading PR process - we're giving businesses a platform to success"

Get in touch with Will Hobson today for Global PR

Rise Live

The best PR results are created by the agencies that are the fastest. We created a product that gets ideas to the media in less than 60 minutes by splitting our PR team into proactive and reactive teams.

When the moment happens, we’re already on it. We are tracking media moments and search behaviour live using our own proprietary tech Early Risers.

Typical Timeline:

07:00 – Cultural Moment identified

07:20 – Idea signed off

07:30 – Copy written and press assets prepped

07:45 – Out to the media

01:00 – Live coverage goes up

Rise Everywhere

Sometimes, just going to press with a story or hook isn't enough to drive demand at scale, and coupling it with social, creators, and paid can turn a media moment into a viral conversation. Our Rise Everywhere approach can be reactive or proactive in driving product and service growth through organic and paid storytelling by combining PR and social activities to drive category domination, rankings, traffic and revenue.

Campaigns

To truly build a category leader position, brands need the thing that most of them can't do in-house - a full funnel creative campaign using PR, social, creators, paid, even OOH and email. We don't just create good work and force people to talk about it. Our ideas are led with PR, we know what gets talked about.

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FAQ's

How many people are in the Digital PR team?
How many people are in the Digital PR team?

We have a 30-strong Digital PR team globally, all trained in traditional PR, digital PR, product PR, data studies and creative campaigns. 10 of our team are over in the States.

How do you work with traditional PR teams?
How do you work with traditional PR teams?

Working with traditional PR teams is what we do best, where others don’t. We work with their roadmaps to understand what we can do to amplify their product and brand messaging through our push, pull, pow strategies. We are constantly finding ways to integrate top of the funnel activity with search. We often become the agency that supports traditional teams with ideas to create an integrated approach.

What kind of results should be expected from Digital PR?
What kind of results should be expected from Digital PR?

It all really depends on what you are spending, but ultimately if PR isn't driving organic traffic visibility, branded search and or lower cost of acquiring a customer it isn't working.

How much does Digital PR cost?
How much does Digital PR cost?

Our digital PR services range from £5K/$6.8K a month up to £70K+/$100K+ a month, depending on your needs. We have 3 ways of delivering Digital PR broken down into Push, Pull, Pow. Most of our clients run these in unison in order to become a category leader.

What key metrics do you report on for Digital PR?
What key metrics do you report on for Digital PR?

We have a range of metrics from the number of press coverage and links, traffic from media, visibility growth, share of voice, brand awareness/search, follow vs no follow, and our own relevancy score to ensure all stories are as closely relevant to our product or category as possible.

What do you do if Digital PR isn't driving organic growth/traffic?
What do you do if Digital PR isn't driving organic growth/traffic?

We don't sell you digital PR without a search strategy - if things aren't driving growth, it's usually because the website isn't technically sound or converting as we like. We offer technical EO, content and offsite social search services alongside digital PR to be fully responsible for driving organic growth.

How fast can we see the impact of Digital PR and get results/coverage?
How fast can we see the impact of Digital PR and get results/coverage?

It all depends how fast you can move. Our PR team tries to show you results within week 1 if you've bought one of our pull tactics - Rise Live. This is the fastest way to see results. If you couple that with campaigns and data reports you are on your way to having activity always on.

What if we can't be super fast or work in a regulated industry?
What if we can't be super fast or work in a regulated industry?

Don't worry, we have lots of experience here with a variety of products and services so we work at a pace and process that serves you well. From our work with Capital One, one of the biggest regulated financial brands in the world, to Axa Health - we have experience working with many brands and can show you how to still achieve the same results.

How long does it take to run a digital PR campaign?
How long does it take to run a digital PR campaign?

A typical campaign shouldn't take longer than 4-6 weeks from start to end. We also have fast campaign processes which are less than 2 weeks if there's a moment we want to go faster for.

Do you do Digital PR training for inhouse brands?
Do you do Digital PR training for inhouse brands?

All the time. We have trained brands ranging from Lush Cosmetics, to large-scale gambling brands, Hendricks Gin, Wayfair and more. Get in touch to enquire about a training day with us.