Role at Rise at Seven:

VP of PR, here to make sure our clients are CONSTANTLY hitting the headlines on both sides of the Atlantic whilst growing our footprint in North America!

Where did it all start for you?

My story started with Sex and The City, I watched too much of it from the ages of 10-14 and wanted to be the next Samantha Jones. Some could say I’ve achieved that working in NYC setting up the Rise at Seven office. I originally started in traditional PR in the charity sector before beginning my 12-year-long career in Digital PR where I fell in love with storytelling in the media. I always thought I’d be working in celebrity PR but fell into working on clients in the B2B and finance space at first and then finally moving into more consumer-based clients and eventually celebrity.

Experience so far:

Dermalogica, Revoluution Beauty, PrettyLittleThing, SIXT, Boohoo, BoohooMAN, NastyGal, Flo health, IG, City Index, Interflora, Bloom&Wild, No7, Lookfantastic, BetUS, Ladbrokes, money.co.uk, Gocompare, Game, Asktraders

What I’m best at:

Chatting shit.

What I’m known for:

Being popular culture OBSESSED. I always partner trend with brand when creating our PR strategies.

Strong opinion I have about my craft:

Your brand isn’t boring, you are. A misconception I hear within the industry all the time is to land press coverage you need to have a cool brand. WRONG. You just need an interesting story that resonates with both press and the general public.

Fun fact:

My leg has featured on a hit Bravo reality TV show.