What is your role at Rise At Seven?

Lead Rise at Seven’s global organic offering across SEO, content, and digital PR shaping the strategies that drive performance and make headlines. My mission? To keep our clients miles ahead of the curve in a zero-click world, where search is changing faster than ever.

Where did it all start?

I got into SEO in 2010 drawn by the promise of no weekend work but quickly became hooked on Tech SEO. At my first agency, I laid the groundwork for what became their Search Strategy team. Since then, I’ve built award-winning teams that consistently deliver in the toughest markets.

Experience so far:

With 15 years of experience across Search Strategy and Analytics, I’ve led strategies at every level — from global campaigns spanning time zones and teams to hyper-local activations in niche markets. I’ve worked across finance, travel, hospitality, and regulated industries, developing deep expertise in what it takes to win in complex, high-stakes environments.

I possess deep expertise in multiple skillsets. Whether it’s market-deep dives, performance-led strategy, technical audits, or custom reporting frameworks — I’ve done it all, and I love building systems that scale.

What I’m best at:

Creating clear search strategies that show you your opportunity and the fastest way to capture it. Building world class search teams capable of delivering significant impact at any scale.

What I’m known for:

Building high-performing teams, creative solutions to complex problems, and a search-first approach that connects brands with their audiences in meaningful, measurable ways.

Strong opinion I have about my craft:

Everyone chill out, only BAD SEO is dead.

Fun fact:

I am working my way through the list of trying to swim with the most exciting creatures in the sea. I have already completed swimming with Great White Sharks, Humpback and Killer Whales. Next on the list are Whale Sharks and Crocodiles (the last one I’ll be in a cage though!)