Digital PR

What is digital PR?

Digital PR is an online marketing strategy used by businesses to increase their online presence and has never been more important for your brand.

With over 1.5 billion websites on the world wide web, brands use digital PR as a tactic of staying ahead and standing out. Expertise, authority and trust are key for a website to rank, and digital PR is a strategy which is used by experts in digital marketing to influence this.

By building relationships with key journalists and influencers, achieving brand mentions online and backlinks to your site this will help boost your online presence in order for you to dominate in a competitive space.

Digital PR is now used as one of the key SEO and link building tactics to help brands rank organically online for their keywords. It’s used as a way to position a brand as an expert with authority in their market and has measurable, tangible results which traditional PR struggles to offer.

Our digital PR expertise

We’re experts in digital PR, with proven experience of achieving links on the most relevant and top-tier publications at a grand scale. We can increase your online presence by building strong relationships with journalists within your niche, gaining key media coverage, positioning you as a thought leader all whilst driving traffic and referrals to your site.

With over 5 years’ experience in digital PR and link building, we know exactly how to increase your brand and websites authority and trust and have award winning campaign examples to prove it.

Although Google now uses hundreds of signals in their algorithm for ranking websites, links are still one of the most important. Which is why we use the digital PR approach to create stories that journalists and writers want to talk about and link to naturally.

We think of link building as a two-step process:

  1. What can we do to earn the coverage
  2. What can we do to turn that coverage into links

If we think a journalist can cover the story without linking, we start again! Unless brand placements are what you want.

We regularly land media placements on

City am logo
AdWeek logo
BBC logo
Lonely Planet logo
NME logo
top gear logo
vogue logo
telegraph logo
forbes logo
TechCrunch logo
Mashable logo
Daily Mail logo

We can help you build your brand, position you as experts, all whilst driving traffic via our strategic online PR offering. Our dedicated team will manage and actively seek press opportunities, write press releases and media lists, help you with expert commentary and newsjacking on a regular basis. We will get to know every person within your business and what they have to offer as experts. As well as understand what data or stories you have to tell to achieve relevant media placements.

We at Rise at Seven have a strategy which ensures you are achieving results regularly. No breaks and quiet spells. We tend to run creative campaign and always on strategies alongside each other to ensure we land media placements at all times. This includes:

  1. Small but consistent digital PR activity through the use of data, expert commentary, local PR, surveys and thought leaderships which lands placements on relevant authoritive sites within your industry. This strategy ensures we are targeting the right audience on the right publications
  2. Creative content marketing campaigns which target a mass but targeted audience which drive a high quantity of backlinks and traffic to the site increasing overall brand awareness.

Digital PR services

National PR

Digital PR strategies which result in national and top-tier press coverage and links

Newsjacking

Achieving media placements and links by reacting to current events or news stories with expert commentary and thought leadership

Local PR

Building local authority through local/regional PR placements and link strategies

Trade PR

Achieve mentions and links from relevant industry/trade press positioning you as an authority in your field

Content Marketing

The creation of creative and authoritative content which earns links because it’s awesome

Social Media

Maximising Digital PR reach and coverage using social media strategies and influencer engagement

Press Office

Our expert PR team acting as the direct contact for all press office enquires including media monitoring

Digital PR training

Teaching you how to run effective digital PR campaigns and strategies

Training

 

We’ve trained brands like Travelex, Cartoon Network and British Gas – and agencies including M&C Saatchi – to be better at SEO, digital PR and content marketing.

We’ve delivered training for in-house and agency marketers at industry-leading conferences including BrightonSEO.

We run standard 1 day courses, bespoke sessions and week-long sprints.

Get in touch

Sound good? Get in touch