THE ULTIMATE 2023 MARKETING CALENDAR
Abbie Smyth Social Media Lead
10 min read
Wednesday, 25th January 2023
The world moves fast, right? Well, the online and social media world moves even faster. It can be difficult to think of content ideas 365 days of the year, all whilst keeping up with the different official and non-official holidays and awareness days.
Look no further, we’ve put together the ultimate list of all the official (and slightly less official) dates in 2023. The holy-grail of key dates for all your marketing, content, PR, and social media planning needs. Save this list to kickstart your next brainstorm!
Official holidays
Sharing social media posts or angling your press release around official holidays can be a great way to tap into seasonal trends that are relevant to your audience.
You may consider ramping up promotional or campaign activity in line with official holidays to drive added awareness and revenue for your brand.
This can be a successful strategy when not over used. Be cautious not to use holidays in a tokenistic manner, ensure your marketing activity can be backed up with a business case to prove authenticity and real action!
When posting about other cultures and religions, it’s important to do your research so that you can highlight the holiday accurately and respectfully.
Top tip: post about the official holidays that are relevant to your audience - not everything needs to link to a seasonal hook or date. Be sparing, respectful of other cultures, and tasteful.
Un-official holidays / national awareness days
Over recent years, there seems to have been a new ‘holiday’ developed for every day of the week. However, unofficial holidays can be a fun and light-hearted way to add a fresh hook into your content.
Similar to official holidays, use these sparingly and post about the ones your audience will care about the most.
Here are some of the official and unofficial holidays you need to know for 2023:
January
January 1 - January 31 - Veganuary (UK)
January 1 - January 31 - Walk Your Dog Month (International)
January 1 - January 31 - National Mentoring Month (US)
January 1 - January 31 - National Slavery & Human Trafficking Prevention Month 2023 (US)
January 1 - January 31 - Love Your Liver Month 2023 (UK)
January 6 - February 20 - Big Schools Birdwatch 2023 (UK)
January 16 - Blue Monday
January 22 - February 5 - Chinese New Year 2023 (International)
January 23 - National Pie Day 2023 (US)
January 23 - National Reading Day 2023 (US)
January 23 - January 29 - Cervical Cancer PRevention Week 2023 (UK)
January 24 - National Peanut Butter Day 2023 (US)
January 25 - Burns Night 2023 (UK)
January 26 - Australia Day 2023 (International)
January 27 - Holocaust Memorial Day 2023 (International)
January 28 - February 5 - National Storytelling Week 2023 (UK)
January 29 - World Leprosy Day (International)
January 29 - National Puzzle Day (US)
January 30 - National Croissant Day 2023 (US)
February
February 1 - Dignity Action Day 2023 (UK)
February 1 - National Freedom Day in the USA 2023 (US)
February 1 - February 28 - Black History Month USA (US)
February 1 - February 28 - Raynaud's Awareness Month (UK)
February 1 - February 28 - National Children’s Dental Health Month (US)
February 1 - February 28 - LGBT History Month (UK)
February 2 - Time To Talk Day 2023 (UK)
February 2 - Groundhog Day 2023 (US)
February 3 - NSPCC Number Day (UK)
February 3 - Wear Red Day 2023 (UK)
February 4 - World Cancer Day (International)
February 5 - World Nutella Day (International)
February 6 - National Sickie Day (UK)
February 6 - #ReclaimSocial2023 (UK)
February 6 - Schools Football Week (UK)
February 6 - February 12 - National HIV Testing Week (UK)
February 6 - February 12 - Sexual Abuse & Sexual Violence Awareness Week (UK)
February 6 - February 12 - National Apprenticeship Week (UK)
February 6 - February 12 - Student Volunteering Week (UK)
February 6 - February 12 - Tinnitus Awareness Week (UK)
February 6 - February 12 - Children’s Mental Health Week (UK)
February 7 - Safer Internet Day (UK)
February 7 - Send a Card to a Friend Day (International)
February 9 - National Pizza Day (International)
February 9 - Toothache Day (UK)
February 11 - International Day of Women and Girls in Science (International)
February 13 - International Epilepsy Day (International)
February 13 - National Tortellini Day (US)
February 14 - Valentine’s Day
February 17 - Random Acts of Kindness Day (International)
February 20 - February 26 - Cancer Prevention Action Week (UK)
February 21 - Shrove Tuesday / Pancake Day (International)
February 27 - March 5 - Eating Disorders Awareness Week (UK)
February 27 - March 5 - Fairtrade Fortnight (International)
March
March 1 - St David's Day (UK)
March 1 - March 31 - National Peanut Butter Lover’s Day (US)
March 1 - March 31 - Marie Curie Great Daffodil Appeal (UK)
March 1 - March 31 - National Nutrition Month (US)
March 1 - March 31 - Endometriosis Awareness Month (International)
March 1 - March 31 - Brain Tumour Awareness Month (UK)
March 1 - March 31 - National Bed Month (UK)
March 1 - March 31 - 100 Miles in March for Mind (UK)
March 3 - World Book Day (International)
March 5 - St Piran’s Day (UK)
March 7 - National Cereal Deal (US)
March 7 - March 12 - National Careers Week (UK)
March 7 - March 13 - British Pie Week (UK)
March 7 - March 13 - National Butchers Week (UK)
March 8 - International Women’s Day (International)
March 10 - March 13 - Crufts 2023 (UK)
March 11 - March 20 - British Science Week (UK)
March 13 - K9 Veterans Day (US)
March 15 - Young Carers Action Day (UK)
March 17 - St Patrick’s Day (International)
March 18 - Global Recycling Day (International)
March 18 - World Sleep Day (International)
March 18 - Comic Relief Red Nose Day (UK)
March 18 - March 27 - English Tourism Week (UK)
March 19 - Mothering Sunday (UK)
March 20 - International Day of Happiness (International)
March 20 - Spring Equinox (UK)
March 20 - March 26 - Debt Awareness Week (UK)
March 21 - World Poetry Day (International)
March 21 - March 27 - Neurodiversity Celebration Week (International)
March 22 - World Water Day (International)
March 30 - World Bipolar Day (International)
April
April 1 - April 30 - Stress Awareness Month (UK)
April 1 - April 30 - Parkinson’s Awareness Month (International)
April 1 - April 30 - Bowel Cancer Awareness Month (UK)
April 1 - April 30 - National Pet Month (UK)
April 7 - World Health Day (International)
April 7 - Good Friday (International)
April 9 - Easter Sunday (International)
April 20 - April 26 - Allergy Awareness Week (UK)
April 23 - Saint George’s Day (International)
April 24 - April 30 - MS Awareness Week (UK)
April 27 - Stop Food Waste Day (International)
May
May 1 - May 31 - National Walking Month (UK)
May 2 - May 8 - Sun Awareness Week (UK)
May 2 - May 8 - Deaf Awareness Week (UK)
May 2 - May 8 - National Gardening Week (UK)
May 4 - Firefighters’ Memorial Day (UK)
May 4 - Star Wars Day
May 5 - International Day of the Midwife (International)
May 7 - May 15 - National Donut Week (UK)
May 9 - May 15 - Mental Health Awareness Week (UK)
May 9 - May 22 - Foster Care Fortnight (UK)
May 12 - International Nurses Day (International)
May 14 - Mother’s Day (US)
May 15 - May 21 - National Vegetarian Week (UK)
May 16 - May 22 - Dementia Awareness Week (UK)
May 23 - World Turtle Day (International)
May 25 - National Wine Day (US)
May 25 - International Missing Children’s Day (International)
May 27 - National Fish & Chip Day (UK)
May 28 - World Hunger Day (International)
May 30 - National Memorial Day in the USA (US)
June
June 1 - World Milk Day (International)
June 1 - June 7 - Volunteers Week (UK)
June 1 - June 30 - Pride Month (International)
June 5 - Thank you Day (UK)
June 5 - World Environment Day (International)
June 5 - June 11 - Garden Wildlife Week (UK)
June 8 - National Best Friends Day (International)
June 13 - June 17 - Loneliness Awareness Week (UK)
June 13 - June 19 - Diabetes Awareness Week (UK)
June 13 - June 19 - Men’s Health Week (International)
June 16 - National Clean Air Day (UK)
June 18 - Father’s Day (UK)
June 18 - June 25 - Drowning Prevention Week (UK)
June 20 - World Refugee Day (International)
June 27 - International Sunglasses Day (International)
July
July 1 - July 7 - Clean Beaches Week (US)
July 1 - July 31 - Sarcoma Awareness Month (International)
July 4 - Independence Day in the USA (US)
July 4 - July 10 - National BBQ Week (UK)
July 17 - World Emoji Day (International)
July 24 - National Tequila Day (International)
August
August 1 - Yorkshire Day (UK)
August 1 - August 7 - World Breastfeeding Week (International)
August 1 - August 31 - National Road Victim Month (UK)
August 4 - Cycle to Work Day (UK)
August 7 - August 13 - Afternoon Tea Week (UK)
August 13 - National Prosecco Day (International)
August 19 - World Humanitarian Day (International)
September
September 1 - September 30 - Urology Awareness Month (UK)
September 1 - September 30 - Sourdough September (International)
September 1 - September 30 - Childhood Cancer Awareness Month (UK)
September 1 - September 30 - Organic September (UK)
September 1 - September 30 - Blood Cancer Awareness Month (UK)
September 1 - September 30 - World Alzheimer’s Month (UK)
September 1 - September 30 - Gynecological Cancer Awareness Month (UK)
September 1 - September 30 - Secondhand September (UK)
September 2 - National Doodle Day (UK)
September 10 - World Suicide Prevention Day (International)
September 13 - Roald Dahl Story Day (UK)
September 16 - National Teaching Day (UK)
September 16 - September 25 - Great British Beach Clean (UK)
September 19 - Youth Mental Health Day (UK)
September 19 - September 25 - National Coding Week (UK)
September 19 - September 25 - Jeans for Genes Day (UK)
September 19 - September 25 - Organ Donation Week (UK)
September 19 - September 25 - Recycle Week (UK)
September 21 - International Day of Peace (International)
September 22 - World Car Free Day (International)
September 27 - World Tourism Day (International)
October
October 1 - International Coffee Day (International)
October 1 - World Vegetarian Day (International)
October 1 - October 31 - Breast Cancer Awareness Month (UK)
October 1 - October 31 - Go Sober for October (UK)
October 3 - October 9 - National Curry Week (UK)
October 4 - October 10 - World Space Week (International)
October 6 - World Dyslexia Awareness Day (International)
October 7 - World Smile Day (International)
October 9 - October 15 - Baby Loss Awareness Week (UK)
October 10 - World Mental Health Day (International)
October 10 - October 16 - National Braille Week (UK)
October 10 - October 16 - Sexual Health Awareness Week (UK)
October 10 - October 16 - National Porridge Week (UK)
October 14 - October 20 - National Baking Week (UK)
October 16 - World Food Day (International)
October 17 - October 23 - National Adoption Week (UK)
October 17 - October 23 - Chocolate Week (UK)
October 29 - National Cat Day (US)
October 31 - Halloween (International)
November
November 1 - World Vegan Day (UK)
November 1 - November 30 - Movember (International)
November 1 - November 30 - Lung Cancer Awareness Month (UK)
November 1 - November 30 - National Career Development Month (US)
November 3 - National Sandwich Day (UK)
November 4 - November 10 - National Spa Week (UK)
November 5 - Guy Fawkes Night (UK)
November 6 - National Street Awareness Day (UK)
November 9 - Social Media Kindness Day (International)
November 9 - November 13 - Talk Money Week (UK)
November 11 - Veterans day (US)
November 11 - November 15 - Anti Bullying Week (UK)
November 13 - World Kindness Day (International)
November 16 - November 22 - Road Safety Week (UK)
November 18 - Mickey Mouse’s Birthday (US)
November 24 - Thanksgiving (US)November 25 - Black Friday (International)
November 30 - Cyber Monday (International)
November 30 - St Andrews Day (UK)
December
December 2 - December 8 - National Grief Awareness Week (UK)
December 8 - Christmas Jumper Day (UK)
December 10 - Human Rights Day (International)
December 25 - Christmas Day (International)
December 26 - Boxing Day (International)
December 31 - New Year’s Eve (International)
Keep up to date for what we’re supporting and celebrating this 2023 over on our socials. Follow us on LinkedIn, Instagram, Twitter, and TikTok.
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