Rise at Seven Appointed by Langtins to drive demand and retail growth for Noomz

We're excited to share that Rise at Seven has been appointed by Langtins as their content marketing agency to drive demand and retail growth for their freeze-dried sweets brand, Noomz.

With ambitions to scale across UK and European retail, Langtins appointed Rise at Seven across social, creators, PR and e-commerce with a single goal: drive demand and attention for Noomz within the fast-growing freeze-dried sweets category.

A Full-Funnel Brief, Built Around Demand

This is a B2B brief at its core. The strategy was built to generate consumer demand first so that retailers couldn't afford not to stock Noomz. Build the pull through, and the retail growth follows.

But we didn't stop there.

Alongside driving demand into retail, we built the entire D2C journey from the ground up. That meant designing and building the Langtins website, complete with a store checker so shoppers could find Noomz in their nearest retailer. 

We designed and launched their Amazon store. 

And we've now gone live with a D2C TikTok Shop meeting Noomz's audience exactly where they're already discovering new products.

The Results After Two Months of Execution

The campaign only launched two months ago. Here's where we are already:

• 6.6m reach across creator and social activity
• 4.6m views of video content

5,000+ UK stores now stocking Noomz, including NISA, EG Group, One Stop and growing

Why Freeze-Dried Sweets. Why Now.

Freeze-dried sweets aren't a trend anymore they're a category. Search interest has exploded, creator content has driven mass awareness, and consumers are actively seeking out new brands in this space. Noomz, with its bold branding and Xtreme Candy positioning, is built for exactly this moment.

Our role is to make sure Noomz is the brand people find, remember and reach for whether they're searching online, scrolling TikTok or picking something up in a convenience store on the way home.

 Here’s a look at the website we designed and built for them.

Please join us in welcoming Langtins and Noomz to the Rise at Seven Group

Carrie Rose, Founder and CEO of Rise at Seven, says:

"Freeze-dried sweets is one of the fastest-growing categories in confectionery right now, and Noomz has the brand, the product and the energy to own it. Now featuring in 5000 stores and growing, our job was to build the demand that makes retailers and larger global retailers take notice and in two months we've already put Noomz in front of 6.6 million people. We're just getting started."