Rise at Seven moves into the content marketing space - and here is why

From search-first creative to search-first content marketing - this is our evolution.

Rise at Seven this week announced a whole new rebrand. From a new website, a new proposition, and a new market.

So let us reintroduce ourselves…

Rise at Seven is not just an SEO agency, we are a search first - content marketing agency.

We are a global team of organic media planners creating category leaders - engineering brand + category signals to the internet and people. And we are doing that through industry leading content - multi channel.

We felt we needed clarity, in an industry that needed it to. We felt clear on what we do and who for, but something was missing... the why.

Here's how we came up with idea that we needed to change this up...

The Problem: The Industry is Shifting. Fast.

The SEO industry and its skillset has historically served the website, the three pillars of SEO . But today and tomorrow, SEO has a role to play in all media.

AI search, Google’s SGE and the rise of social search, SEO has now been redefined as Search Experience Optimisation and let’s be honest - Rise at Seven has pioneered this from day 1.

That means - we are rebranding. Giving clarity.

Content Is the Future of Search

Let’s talk about where this is all going.

Google is evolving into an AI-driven content platform (read more about this in my blog post which got thousands of views and attention from the world's biggest CEO’s). TikTok is stealing ecommerce intent from Amazon. Pinterest is driving discovery. YouTube is influencing buying decisions before people even know what they want.

Consumers don’t think in channels. They think in questions. Curiosity. Problems. Inspiration.

And across all of those touchpoints - content is the bridge between curiosity and conversion.

That’s why content marketing is the future.
Not just blog posts and articles - but entire ecosystems of content that span formats, platforms, and purposes.

But in a world where the internet is being pumped with content, 90% of it getting ZERO views or clicks - marketers need to know how to create hyper personalised content backed by intent.

Using content to drive demand and discovery of category leading brands

So here is what we are here to do…

Rise at Seven creates category leaders on every searchable platform - Google, TikTok, ChatGPT, YouTube, Meta, Amazon, Reddit, Pinterest and even Giphy. And what makes a category leader? Category leaders both generating demand and discovery

We create content, multi channel and multi format for onsite, PR/media and social with a search-first mindset. We help brands both drive demand and discovery - earning real estate in the minds of the consumer, and capturing real estate in the heart of the media.

Category leaders don't just capture the traffic, they’re creating the demand in the first place. At the very top of the funnel they are the ones in the market triggering and influencing what people want before search even begins.

And once that demand is there, it’s imperative our clients get that click. And we are not just talking about the last click, but the first. Because search isn’t just about rankings and traffic but about being found in every moment that matters.

What our clients are getting -

1️⃣ Defending your position in the market - through industry leading onsite technical and content experience

2️⃣ Growing into new audiences, categories, markets and channels - meeting your consumers at each stage of the journey

3️⃣ And then innovating - in ways your competitors don’t even dream of. We do content marketing work the industry copies 3 years from now.

4️⃣ We are your strategic growth partners for everything organic

5️⃣ Chasing consumers, not algorithms in an audience-first world

That’s why Rise at Seven exists.

“In a noisy world of Ai-driven search, Google AI mode, LLms and social search - this feels refreshingly human 👏 “

Someone said this in response to the rebrand.

And I want to remind everyone - all AI and Google is doing is chasing humans. Chasing people.

The platforms themselves are racing to decode, predict, and preempt human behaviour.

So should you!

Chase consumers, not algorithms

The brands that realise that - and build content, campaigns, and search strategies rooted in how people search, feel, discover and decide - they’ll be the ones ahead of the game.

We engineer brand and category semantic signals for the internet and people.

Here's why I think search needs to be more human...

What Does “Search-First” Actually Mean?

Everything we do starts with intent.

In advertising, brands are putting products in front of consumers, not actually knowing if that's what they want.

But we work in search. We know exactly what people want. Because they're telling us every minute of the day in search bars on Google, TikTok, Pinterest, YouTube, Amazon and more.

Social data is a polished, filtered version of ourselves, but search data is raw, unfiltered truth, revealing the secrets of our users' and consumers' minds.

We are tracking this live to create search-first marketing strategies that serve intent and solve true customers' needs, problems and pain points. We have award-winning case studies that prove any channel marketing activity can be 10 times more effective when driven by search-first data.

• Full funnel (search everywhere)
• Intent-driven data
• Unfiltered truth
• Human-centric

Being search-first means we begin every strategy by understanding what people are looking for, where they’re looking, and why. It's not just about rankings - it's about showing up in every moment that matters across the discovery journey.

We don’t just map keywords.
We are a team of organic media planners, mapping search journeys by category knowing what content to create and serve where, and how to optimise it for intent.

It’s not about chasing algorithms.
It’s about chasing consumers.
That’s the shift.

We’re Living in a Zero-Click World

Search today doesn’t guarantee a visit to your site.
Answers are happening in the search results, on TikTok, within media articles, and inside ChatGPT. Consumers don’t need to click - and often, they won’t.

That’s why our job as content marketers is to make your brand the ultimate answer.

Right there in the SERP. In the swipe. In the headline.
So there’s no need to go anywhere else. By influencing and increasing the share of mind of the consumer, you're influencing brand and category signals at each stage of the journey. Leaving the customer most likely to convert with you and for a cheaper cost of acquisition.

Our Mission

That’s why Rise at Seven exists.

We are on a mission to be the worlds most recommended #1 content marketing agency and we have some of the biggest and best onboard this journey.

We’re building Ninja as the leader in Airfryers

JDsports as the leader in the trainer category

Parkdean Holidays in the UK holiday category

And now… Rise at Seven in the content marketing category

And We’re Just Getting Started

Oh - and this isn’t it.

Wait to see what we drop next week…

If you were heading where we’re heading, you’d Rise at Seven, too.