Best Campaigns in the World: May 2022
Nathan Bickerton PR & Creative Intern
3 min read
Monday, 30th May 2022
Updated: Tuesday, 26th July 2022
May is over and the bank holiday is almost here - what better way to spend it than reading our round up of the best campaigns in the world? You’re welcome.
Corona - Sunshine and Shadows OOH
Sunshine and beer go together like peas and carrots. And that’s why Corona’s sunshine and shadows activation in Brighton was one of the best campaigns in the world this month.
The foliage on the side of the “Natural Billboard” neatly casts shadows from the setting sun to reveal a silhouette of the iconic Corona bottle, along with the tagline “Made From the Natural World”.
We love to see intelligent activations like this, although part of us wonders what it looks like for most of the day when the sun isn’t sitting at the right place in the sky. Nevertheless, it looks great on social media all day round.
Ryanair - Reactive ‘crypto bros’ meme
Speaking of social media, there’s absolutely no doubt you saw this tweet on your feed at some point this month. After the crypto markets went into freefall and retail investors began losing their minds on Twitter, Ryanair - in true Ryanair form - decided to have a little bit of banter with crypto bros. And, well, it’s fair to say it blew up. If only the same could be said for the crypto markets…
ITV - Celebrity Voice Notes (for Mental Health Week)
During Mental Health Awareness Week ITV’s Britain Get Talking returned in a disruptive fashion, with iMessage style creative appearing on bus stops London. Loneliness can strike anyone, anywhere and research shows that 45% of UK adults feel occasionally, often or sometimes lonely - equating to a whopping 25 million people.
So, what did ITV do to combat this? Supported by Mind and YoungMinds, Britain Get Talking ran an OOH campaign which featured an iMessage conversation, including a voicenote. Passers by were encouraged to scan a QR code to listen to the note and then to send their own voicenote to a friend as simply hearing someone’s voice has been proven to reduce stress and anxiety.
This is a great campaign and show’s how a simple execution can be all the more powerful - great work.
#GograbtheButterkist x #WagathaChristie
“It’s ………. Rebekah Vardy’s account.”
Grab your popcorn and get ready for the tea. We already know that the #WagathaChristie trial was big news last month and while it’s not an obvious opportunity for brands, Butterkist saw the perfect opportunity to cut through with a cheeky spoof courtroom sketch, showing the jury (and even the barrister) snacking on popcorn as the juicy details unfold. The ad ran in the print issue of The Metro - a perfect placement for a commentary on the biggest celebrity news story. The beauty of this campaign lies in its neutrality. Without taking sides, Butterkist put their brand at the centre of the drama. And we are HERE for it.
And that’s it for our favourite campaigns in May.
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