Building authority for "email and website" services B2B brand
The Challenge
The client operated multiple B2B brands under one group and wanted to increase organic growth across two highly competitive categories: website builder and email marketing services.
While the products were well established, organic performance was limited by a lack of authority and high quality links pointing to the domain. Rankings were inconsistent, non-brand traffic was constrained, and competitors with stronger backlink profiles dominated the SERPs.
To reduce reliance on paid acquisition and drive scalable growth, the client needed to build trust, authority and visibility quickly - and in a way that would compound over time.
They came to us as the best Digital PR team in the game to create a series of data studies, reports, and linkable assets to drive authority and trust
Data resources earning links naturally
What We Did
To drive organic growth within competitive B2B SaaS categories, the client needed strong authority and trust signals - both onsite and offsite.
Through creative Digital PR and data-led content assets, we positioned the brands as industry authorities by creating resources designed to earn links naturally while ranking for high-intent keywords.
We built a series of evergreen data and statistics pages that answered questions publishers, marketers and journalists actively reference, including:
- Top video call platforms in each country
- Website load speeds: Desktop vs mobile vs tablet website performance comparisons
- Email marketing statistics and why email marketing remains critical
These resources were built to rank in position 1–3, allowing rankings themselves to become a driver of links and authority.
1500+ Links across all websites
The Results
Data resources that earn links naturally
- Website builder earning 1,500+ links and 500+ position 1–3 rankings
- 173 keywords ranking position 1–3, earning 155 links
- Position 1 rankings driving 991 links from a single resource
- 100 links earned from an email marketing statistics page alone
Ranking position 1 for Skype and Google Meet market share, alongside an additional 173 keywords in positions 1–3, helped establish the client as a trusted authority within the website builder and communications space.
By ranking at the top of the SERPs, these pages became reference points for publishers including HubSpot, ZDNet, PCMag and more.
