The challenge

US law firm, Bader Scott, wanted to scale organically as a leader in personal injury - through both brand awareness and organic rankings. They were looking for ways to combine brand + digital PR to land links back to the site

The idea

We partnered with Saff, of Tiger King fame, to produce a TV commercial showing how an injury at work can impact your life and career. Saff lost his arm in a tiger attack at the zoo he worked at, and this was the first time he’d publically spoken about how it affected him.

One of Bader Scott’s attorneys provided answers to Saff’s story, telling viewers what they should do if they were ever in a similar situation - tigers or not, when in an accident at work

We also offered top tier press exclusive interviews with Saff, and did research to show data around limb loss and compensation around the US

The results

The campaign got 20 pieces of media coverage, including the likes of People, Yahoo, MSN and UniLad. It positioned Bader Scott as an authority in their industry, with 18 links driving traffic back to their site.