Driving authority to Pos 1
The Challenge
Superside wanted to grow organic visibility for Design Services in the US market which is a core category for them. The domain lacked trust signals, backlinks, and the kind of authority needed to break into the competitive space. We needed to build both topical relevance and SEO strength, fast.
Data reports tapping into design culture
What We Did
Superside wanted a reason to tap into design conversations and needed content to do it. With emojis being a big part of design and digital culture, we thought Superside was the perfect brand to create a global report around the use of emojis.
During the research phase, we found that certain emojis were the most popular globally but some were in fact going extinct due to them being "uncool". We created the Emojis Going Extinct Report - a culturally-tuned, evergreen content asset that tapped into both Superside’s design expertise and internet nostalgia. With the rise and fall of emoji usage being a hot topic online, we analysed usage data to predict which emojis were most likely to disappear.
🧠 We created a data-driven story that showed which emojis were falling out of favour globally.
🗞 We paired it with bold visual content, including updated emoji designs for a new era.
🔗 We launched a digital PR blitz to lifestyle, tech, and internet culture media.
📈 We drove backlinks straight into Superside’s Design Services pages to build topical authority.
By leaning into creativity, data, and culture, we built a story that earned attention and built SEO value.
If you really want to know, the 👌 “OK hand” emoji is the most drastically declining globally; its ranking has dropped a staggering 66 places since 2013, largely due to the rise of more contemporary alternatives and its controversial association with extremist symbolism. Trailing behind are the 😳 "flushed face" and 🙌 "raising hands" emojis, whose usage is declining as people gravitate toward newer, more relatable expressions.
We also created new emojis that consumers are screaming out for.
122 links back to design services category
The Results
The campaign generated 122 pieces of media coverage from outlets like Cult of Mac, New York Post, Kim Komando, Digg, and more, with 84% of those being follow links.
This led to a 33% increase in visibility across two major categories on Superside’s site, ultimately helping them hit position 1 for “design services” in the US.
We turned emojis into link magnets and gave Superside the SEO authority it needed to dominate its category.
