THE CHALLENGE

Revolution Beauty is a cosmetics company who came to Rise at Seven for help launching their new, highly anticipated Miracle Cream into the market with a limited supply. With stock low, they wanted a BIG impact to drive customers and sales but more importantly brand awareness. The aim was to sell out their products while showing consumers their affordable, high quality USP - which we achieved in just three days.

THE IDEA

To launch the Miracle cream into the beauty industry we needed to generate hype by doing something different. We created an eye-catching angle by building up the story of this highly desirable product being in limited supply whilst revealing its similar properties to Charlotte Tilbury's sell out product - for a fraction of the price. With buyers becoming more conscious of their spending habits, we were able to raise awareness of Revolutions high quality products but low cost with our specially craft product release. Revolution's audience over indexes on TikTok, so alongside our release, we created content that ensured the brand was everywhere their consumer was searching. We implemented channel SEO to ensure the product was organically ranking across social and would be visible on the SERP.

THE RESULTS

Our fast and reactive product PR was picked up across National press, landing 65 links direct to the Miracle Cream product page on site from the likes of The Mirror, Independent, Express, Women’s Health, Heat and Closer among a number of regionals who drove high traffic and conversions. One article on the Liverpool Echo had 350,000 views and drove thousands to site and store to purchase. This landed us across top stories with our videos also visible on the SERP. What’s more, we stole the brand’s competitor's product name SERP “magic cream”.

The launch resulted in the product selling out in just a few days - hitting 60 products being sold every minute during the peak of sales and driving +2015% organic search demand for the product.

As the product sold out in days we then planned a new, bigger drop with Revolution. We launched a waitlist to gather interest and build hype around the second product drop, working closely with journalists to reveal key dates for consumers. This secured 10,000 emails to be used for future marketing and caused an even quicker sell out for the second launch - selling out thousands of products in just one morning.