Engineering Easter Breaks signals to pos 1
The challenge
The Easter holidays are a key period for bookings and there’s lots of competition from other holiday companies plus councils and government sites.
Parkdean Resorts wanted to capture this traffic and convert it to bookings across a key period.
Dominating AI overviews and Google search
What we did
We created a content experience across onsite, and offsite PR to drive signals around Easter breaks and Parkdean Resorts. We built and optimised a key commercial intent-driven landing page including dates, differences in location, relevant offers and parks.
We also used Digital PR and internal linking projects from strong pages to drive growth during the high intent/commercial period - just before Easter.
Ranking above Last Minute.com, TUI and National Trust
The results
Parkdean Resorts now sits in a super strong position across a range of key Easter terms, with hero terms such as ‘easter break(s)’ in position 1 and dominating AIO against competitors. The page delivered over 13k clicks and this year has continued to rank for these competitive terms, with Parkdean appearing above the likes of LastMinute.com, TUI & National Trust.
