The challenge

AskTraders had never landed a link in national press before. Then they came to us. They needed higher quality links to increase trust and authority within the financial industry, and gave us 12 months to prove ourselves having been let down by previous agencies.

Challenge accepted.

The idea

Through a number of data-led campaigns and reports, coupled with aggressive newsjacking, we set out to dominate the financial and retail markets by providing expert commentary on trending topics in national press. We commented on all the major stories of the day, offering opinions on everything from the future of retail to the impact of Covid on revenue.

We created data-led content onsite to link to and grew a newsjacking team around the client to drive consistent links, positioning them as leaders in the forex trading space.

The results

We had 12 months to make a difference, but only took five to hit our KPI. Our strategy delivered over 300 links and media placements on publications like ITV, Sky News, The Guardian, City AM and The Independent through a combination of reactive commentary and content marketing campaigns. As a result, AskTraders have seen a 329% increase in organic traffic YOY and 342% increase in conversions too YOY.

AskTraders are now seen as a leading authority for financial news with many journalists from the world's biggest publications coming to us requesting commentary on breaking business and finance news.

Our work saw us take home European Finance Content Campaign of the Year at the EU Content Awards and Finance Content Campaign of the Year at the UK Content Awards.