Nationwide Vehicle Contracts
Driving to the top in car leasing
The challenge
Nationwide Vehicle Contracts had worked with us for 5 years to grow organic traffic in the car leasing space. But a major blocker remained: their “make + type” pages (e.g., “BMW SUV lease”) weren’t indexable, meaning they were invisible to Google. These were high-purchase-intent, mid-funnel keywords, and they were missing out.
Fixing site structure, unlocking visibility, and owning commercial search
What we did
We deployed a dual-pronged strategy to unlock traffic and revenue growth:
- We rebuilt the entire page structure for “make + type” to ensure Google could crawl and rank them, defining clean, indexable URLs.
- At the same time, we built authority through content and links, optimising high-value category pages and driving links to bolster trust signals.
This wasn’t just a tech fix. It was a holistic SEO strategy aimed at owning the car leasing space in the SERPs from top to bottom.
Extra £45K monthly organic revenue into car leasing
The results
We unlocked over 1,000 new keyword rankings, resulting in 21,000+ new sessions, the majority of which came from new users actively searching for car leasing options.
The new content and visibility directly contributed to a £45,000 monthly revenue increase, and the campaign also earned 312 high-quality links into key product pages, reinforcing domain authority and maintaining long-term growth.
This wasn’t just ranking for more terms, it was a revenue-driving transformation through smart structure, smart SEO, and search-first thinking.
