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Back To Case Studies
STI tests

Lloyds Pharmacy

Driving category leadership for STI tests
Year
2023
Services
SEO
Industry
Health
Share

Leveraging trending health search to drive PR growth

The challenge

LloydsPharmacy wanted consistent ongoing PR activity alongside planned campaigns to build high authority links on national and international publications. Being in the health space, they came to us to drive signals of trust and authority into key categories such as STI tests and morning after pill

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social shares

Jumping on trending media moments to promote STI tests

What we did

We used out own proprietary tech to track trending health product searches and questions to ensure we could put lloyds at the centre of conversations or demand faster than any other brand in the space. We spotted that when England made it to the semi finals of the World Cup, the very next day searches for STI tests increased dramatically alongside morning after pill. These are just some of the data examples we found during a 12 month period enabling us to go to press with exciting reactive stories.

See it live
See it live
Screenshot 2025 07 04 at 13 06 55
Screenshot 2025 07 04 at 13 06 41

200 links into key categories

The results

200+ links with coverage in Marie Claire, The Sun and The TImes, Standard and Telegraph, pushing the client in keyword rankings. =

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