The challenge

Nationwide retailer, GAME came to Rise at Seven to create creative content for the launch of the new LEGO Mario sets. With 3 new complex expansion kits, our challenge was to think creatively and show off the sets using video content for onsite and offsite promotions. We had a 3 week turnaround ahead of the launch and needed to provide GAME with content that competitors didn't have to stand out.

The idea

We decided to partner with a professional lego builder (yes, they exist) to be part of a timelapse video series showing the build of the brand new mario kart sets. A complex build needed to look easy, and what's better than a pro LEGO builder themselves. This was the hero video used onsite to promote the new LEGO launch.

We know that just one piece of content is not near enough to have the biggest possible reach, so we didn't stop there. We provided GAME with 5 mini clips showcasing each expansion set, social imagery in all sizes, and GIFs that could be used in email marketing and socials. We shot, edited, and handled all post-production and packaged all assets up, ready for a lightning-fast distribution.

The results

You couldn’t miss the GAME launch of Lego Super Mario on social media. We provided 34 pieces of content including 6 videos and 4 GIF’s. Lego Super Mario gained 60,000 search impressions, and 9,194 views on the GAME youtube channel.

GAME wanted a one video to launch a product range. We provided the assets for a multi-faceted launch campaign.