A remote working index

to bring in high quality links

Mobile

Project type

Digital PR

Client

BROADBAND DEALS

Live date

MAY 2020

Remote working data report drives 87 links -

and attention from Vodafone’s CEO

The challenge

Broadband Deals is a price comparison website specialising in internet deals, and came to us with the challenge of driving high quality and relevant links to their site following a decline in organic rankings. Their backlink profile was weak and needed more quality links to compete in the serps, but they were also looking for relevancy. So, we created a content piece which was highly relevant and targeted not only national but business press, too.

The idea

88% of businesses globally now offer remote working as a perk and, following the coronavirus outbreak, working from home is becoming a new norm. Because you can now pretty much work from anywhere, where is the best place to remote work?

We created and launched the remote working city index, ranking every city across the globe based on how they were best equipped for those wanting to work from home full time. We pulled data from local internet speed, availability of food delivery, number of remote working jobs available, cost of a laptop, and cost of living and used this to assess the top 50 cities in the world. We then created a report on Broadband Deals’ site, used as a linkable asset, and promoted this to the press. The index allowed us to create multiple hooks with ease, and re-push the story throughout the year as more and more chose remote as their option of work.

The results

Put simply, global recognition. In numbers, we drove 87 high quality links to the Broadband Deals site and achieved 112 global media placements. The campaign was picked up on several high quality sites like Forbes, Travel Daily news, and Romania Insider (spoiler alert, Bucharest was voted best city for remote working). As if that wasn’t enough, we also created a huge buzz on social media, driving a combined total of 18.8k social shares. Some highlights included Val Vesa, Community Manager at Cloudflare, and Lucian Cernat, Chief Trade Economist of the European Commission tweeting about our report, and Murielle Lorilloux, CEO of Vodafone, sharing our report using it as a prompt to thank her staff for pivoting to a work from home approach so well and continuing to work hard despite the world’s circumstances.

Now excuse me while I pack my bags and head to Bucharest...


87

Links

112

Global media placements

18.8k

Social shares

50

Average DA of

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