Finding engaging numbers

to build brand authority


Project type

Reactive PR & Newsjacking case studies



Live date


The price of celebrity engagement rings

still brings journalists to us

The challenge

Est1987 came to us to increase their brand awareness across national media, bringing their pre-owned jewellery specialism to a wider audience and driving more traffic to their website at the same time. To do this, we wanted to find the perfect reactive opportunity to create authority for the brand and bring in some high authority links.

The idea

We know how curious the general public are about what celebs get up to. In fact, we’ve got a reactive marketing team dedicated to this very thing. We worked closely with Est1987’s valuation team to estimate the price of rings used in the most popular and high-profile celebrity engagements, tapping into growing trends about the romantic lives of the rich and the famous.

Once our expert estimations were ready, we pushed them out to press, and the results were dazzling.

The results

The information we put out received 104 links from publications including The Mirror, Metro and The Sun. Posts relating to the estimations gained 10k social shares across platforms, and we managed to create such a large amount of authority for Est1987 that journalists from OK!, Hello and The Daily Mail come to us whenever a celebrity gets engaged.




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