Year
2023-2024
Industry
Travel
Share
Club Med The Most Pinned Staycation Locations
The challenge
Club Med DE wanted to establish itself as a leading name in the German luxury travel sector building brand authority and links through data-driven PR across both regional and national media.
Pinterest Data Reveals Germany’s Most Pinned Staycation Spots — Putting Club Med at the Heart of Luxury Travel
What we did
We analysed Pinterest data to uncover which German staycation destinations were the most pinned and therefore the most popular. By pairing these insights with travel trends, we created stories that positioned Club Med at the centre of luxury travel conversation.
Data-Driven Campaign Boosts Club Med DE’s Profile with Major Media Coverage and Social Engagement
The results
The campaign earned 5 media placements and 126 social shares including coverage across three of Germany’s biggest regional publications. Our data-led storytelling helped strengthen brand awareness and positioned Club Med DE as an aspirational travel brand for local audiences.
