From cookie cravings to cancel-worthy streaming services, Americans have revealed what they love and what they’re ready to leave behind. Our trends report uncovers the latest consumer preferences across the nation. We’ve uncovered America’s favorite Crumbl cookie flavors, the airline winning travelers’ loyalty, the most popular back-to-school shoes, which grocery items Americans fear will spike in price due to a rise in tariffs, and even the streaming platforms that are on the brink of extinction. If you’re looking to turn insights like these into headlines, our digital PR services are designed to help your brand earn coverage that captures attention and drives results.
The Most Popular Crumbl Cookie Flavors in the U.S., Ranked
Whether you’re powering through a long day at work, celebrating a win big or small, or need a little pick-me-up, many Americans’ sweet treat craving has led them to Crumbl. With its signature pink boxes and continuously rotating lineup of creative flavors, Crumbl has become a nationwide sensation. But which cookie flavors reign supreme?
We’ve uncovered the most popular Crumbl cookie flavors across each state and nationally by determining a list of 10 historically popular Crumbl cookies and then analyzing search volumes for each flavor to find out which cookie flavors are among fan favorites.
Classic Pink Sugar, Brownie batter, & Milk Chocolate Chip are the Most Popular Flavors Across America
Classic Pink Sugar ranks as the #1 favorite Crumbl cookie in the U.S.
Classic Pink Sugar takes the top spot as America’s favorite Crumbl cookie flavor. With 9,250 searches made each month for the flavor, it captures the taste buds of cookie lovers nationwide. Known for its soft almond sugar cookie base topped with a swirl of signature pink almond-flavored frosting, the Classic Pink Sugar cookie is a nostalgic treat that cookie lovers can’t get enough of – proving that you don’t need to be fancy to be a crowd-pleaser.
Brownie Batter is the #2 favorite Crumbl cookie
Brownie Batter comes in as the second most popular Crumbl cookie in the nation, boasting 7,770 searches each month for the flavor. This rich cookie is a chocolate-lover’s dream, delivering everything its name promises – a dense, gooey, and fudgy cookie that’s reminiscent of licking the spoon after making brownies with loved ones.
Milk Chocolate Chip ranks as the #3 favorite Crumbl cookie flavor
Milk Chocolate Chip rounds out the top 3 favorite Crumbl cookies across America. A timeless favorite, this cookie sees 5,160 searches made each month for it. Available to indulge in every week, this warm, buttery cookie has become a comfort treat for cookie lovers across the country. Whether you’re a first-time Crumbl visitor or devoted fan, the Milk Chocolate Chip cookie keeps people coming back for more.
Each State's Most Popular Crumbl Cookie Flavor
Curious to see how cookie cravings vary across the nation? We mapped out each state’s favorite Crumbl cookie flavor. Explore the map and interactive table below to see what your state’s favorite cookie is.
Methodology
To determine our list of popular Crumbl cookie flavors, we analyzed round-ups of the best Crumbl cookies and Reddit threads. We used KeywordTool to analyze the following search term "Crumbl [cookie flavor]" to determine the search volumes of S'mores, Snickerdoodle, Cookie Dough, Peanut Butter, Chocolate Cake, Sugar, Milk Chocolate Chip, Cookies and Cream, Red Velvet, Lemon Glaze, and S'mores Crumbl cookie flavors over the past 12 months. We then divided the search volume for each cookie by the total number of searches in each state to determine a search share for each cookie. Finally, we compared the search shares to determine the most popular Crumbl cookie flavor in each state and nationally. Data accurate as of May 19, 2025.
Flyer Loyalty Revealed
Each U.S. State's Most Popular Airline
From frequent flyers chasing loyalty points to occasional travelers looking for reliability and comfort, many Americans have a preferred airline they stick with. With so many airlines competing for our attention, offering everything from affordable fares to premium upgrades, it’s no wonder that some have built a sort of cult following.
We’ve uncovered the most popular airlines across each U.S. state and nationally by determining a list of 11 domestic airlines and then analyzing search volumes for each airline to find out which ones Americans prefer to earn their wings with.
United Airlines, Delta Airlines & Frontier Airlines Are The Most Popular Airlines Across America
United Airlines ranks as the #1 most popular airline in the U.S.
United Airlines takes the top spot as America’s popular airline, with a whopping 7.6M searches made each month for ‘United Airlines flights.’ Known for its extensive routes spanning both domestic and international flights and a strong presence in major airport hubs across the country, United has earned the loyalty of travelers nationwide. If you’re traveling for business or pleasure, millions of Americans turn to United, proving that convenience and reach continue to win in the skies.
Delta Airlines is the #2 most popular airline
Delta Airlines lands as America’s second popular airline. With top-tier customer service and consistently high ratings in traveler satisfaction, it’s no shock that there are nearly 5.4M searches made for ‘Delta Airlines flights’ monthly. Delta has built a loyal base of flyers who turn to the airline for both domestic and international flights, continuing to soar as a trusted airline among travelers.
Frontier Airlines ranks as the #3 most popular airline
Frontier Airlines ranks third, with over 5M monthly searches for ‘Frontier Airlines flights.’ As a go-to airline for budget-conscious travelers, Frontier has amassed a strong following thanks to its low fares and wide network of domestic routes. While it may not offer all of the bells and whistles that the aforementioned airlines do, this no-frills approach to flying has been working for millions of Americans looking to travel without breaking the bank.
Sun Country Airlines, Hawaiian Airlines & Allegiant Air Are The Least Popular Airlines Across America
Sun Country Airlines ranks as the #1 least popular airline in the U.S.
At the other end of the runway, Sun Country Airlines ranks as America’s least popular airline, with only 152,860 searches a month. Though it offers budget-friendly fares, the airline primarily serves regional airports, and its limited flight routes and lower brand visibility appear to keep it from being more popular among travelers. Compared to some more major airlines with expansive flight networks and frequent flyer perks, Sun Country struggles to compete for attention.
Hawaiian Airlines is the #2 least popular airline
Hawaiian Airlines also finds itself at the bottom of the list, with only 172,210 monthly searches. Though the airline has a unique appeal offering nonstop service to and from Hawaii, its niche focus and limited presence may be holding it back from becoming more widely popular with travelers. Despite its reputation for warm service and hospitality, this suggests that while some love Hawaiian Airlines, it’s not enough to be beloved by the whole nation.
Allegiant Air ranks as the #3 least popular airline
With only 428, 850 monthly searches, Allegiant Air rounds out the top three least popular airlines across the nation. Similar to Sun Country, it’s also known for its low-cost fares and service to and from smaller, regional airports. Its limited flight frequency and lack of major airport hub presence hinder its popularity in capturing travelers' attention.
The Most Popular Airline in Each State
Ever wonder which airlines soar the highest in your state? We mapped out each state’s most popular airline, so check out the map and interactive table below to see which airline comes out on top.
Methodology
We used KeywordTool to analyze "[airline] flights" search terms to determine the search volumes of Alaska Airlines, Allegiant Air, American Airlines, Delta Airlines, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, Sun Country Airlines, and United Airlines over the past 12 months. We then divided the search volume for each airline by the total number of searches in each state to determine a search share for each airline. Finally, we compared the search shares to determine the most popular domestic airlines in each state and nationally. Data accurate as of May 19, 2025.
Step Into the School Year
America's Best Shoes for Back-to-School
Back-to-school season is in full swing, and students are trading in their flip flops and worn-out sneakers for fresh kicks to make the perfect first-day impression. Whether it’s the walk to class or hanging out with friends, the right pair of shoes can set the tone for your whole look. Research has shown that shoes can showcase someone’s personality and social status, while also allowing others to make accurate judgments about strangers based on their shoes.
So by using factors like total search volume, price, and the total number of TikTok hashtags, we identified the 14 most trendy shoes in the U.S. for the back-to-school season.
Nike Air Force 1 '07, Birkenstocks, & Chuck Taylors Are America's Favorite Shoes for Back-to-School Season
1. Nike Air Force 1 '07
With a search demand of 723,017, and over 174,000 TikTok hashtags, the classic white Nike Air Force 1s are America’s #1 shoe for this back-to-school season. The low-cut Nike sneaker has transitioned from being a basketball sneaker to one of the most popular lifestyle shoes across the country. Its sleek design and crisp white color allow people to wear it anywhere with pretty much anything, and at an affordable price of $115, there’s no question as to why the Nike Air Force 1 07’ is the #1 shoe for the back-to-school season.
2. Birkenstock Clogs
With a search volume over 2 million, and 131,218 TikTok hashtags, Birkenstock Clogs are America’s #2 shoe for the back-to-school season. As one of the most expensive shoes on the list, it seems the $165 price point doesn’t worry too many people. The hybrid loafer comes in a variety of colors, and its suede material gives it more of a classy look. The Birkenstock Clogs are even good for foot health, providing arch support, and a roomy toe box, which may be another reason why they’re in such high demand all across the nation.
3. Converse Chuck Taylors
As the most affordable shoe within the list, the Converse Chuck Taylors are the #3 ranked shoe for the back-to-school season in the U.S. The classic high-top sneaker holds over 29,000 TikTok hashtags and a total search volume of nearly 289,000 searches. Originally made as basketball sneakers, Chuck Taylors became a more versatile sneaker that people across the country pretty much wear with anything in any season. Although priced at only $65, the sneaker is also known to be very durable, with many people holding onto their original pairs for years in good condition.
The Best Shoe for Back-to-School Season by State
The shoes on a person’s feet are one of the first things people notice, and can tell quite a bit about their personality and lifestyle. From an expensive pair of Air Jordan 4s to the more affordable pair of Chuck Taylors, every individual and even every state has its own taste.
Methodology
To determine the #1 shoe for the back-to-school season in each state and across the U.S., we analyzed search volumes, prices, and the total number of TikTok hashtags for each shoe. Data accurate as of May 31, 2025.
Rising Costs, Rising Concerns
What are the Top 10 Grocery Item Prices that Make Americans the Most Worried?
Grocery prices have skyrocketed, as trips to the store are starting to feel like one big math equation. From eggs and cheese to olive oil and soy sauce, Americans are having to reprioritize what their essential items are.
So by analyzing searches like "eggs price increase," "Why is garlic getting more expensive," and "Cheaper alternatives to cheese," along with the total search volume, we were able to figure out the top 10 grocery item prices that are causing Americans the most worry.
Prices of eggs, garlic, & cheese are causing Americans the most concern
1. Eggs
With a total search volume of 124,010, eggs are the #1 grocery item Americans are most worried about buying. Eggs are a staple grocery item for many households, whether they’re used for breakfast, baking, or any other sort of dish. The price for eggs is rising at rates higher than before, as its current price for a dozen is $5.12. Egg prices averaged $2.71 last year, which is a big reason why lots of Americans are wondering how affordable they'll be going forward.
2. Garlic
With a total search volume of 54,820, garlic is the #2 ranked grocery item Americans are worried about purchasing. Garlic has a ton of uses, like being used as a garnish, a condiment, and even for medicinal purposes, to name a few. It’s estimated that the average American consumes around two pounds of garlic every year, but this time around, vampires might not be the only ones avoiding garlic. Prices per pound are surpassing $5 and even $6, and that has many American families looking for cheaper alternatives that pack the same flavor.
3. Cheese
With a total search volume of 44,250, cheese is the #3 ranked grocery item Americans are worried about buying. Cheese goes with pretty much any and every kind of food, as you can have it in your breakfast, lunch, and dinner. Years ago, you could snag a pound of cheese for less than $2.50, but now, the cost has nearly doubled, pushing past five bucks. For the lactose intolerant, they might have the last laugh while cheese lovers realize why their sandwiches, burgers, and dollar pizzas suddenly cost more.
Every State's Top Grocery Item They're Most Worried About Buying
Groceries are getting pricier, and Americans in each state are changing the way they shop. From splurging on gourmet cheese and organic eggs, to sticking with budget-friendly basics, every person—and every state has its own way of navigating the rising cost of groceries.
Methodology
To determine which grocery items Americans are most worried about buying, we analyzed search volume for phrases like "[item] price increase," "why is [item] getting more expensive," and "cheaper alternatives to [item]," to determine the most concerning grocery item for each state and the U.S. overall. Data accurate as of May 31, 2025.
Streaming Shake-Up
The Streaming Services Most Likely to Go Extinct Across America
If you’re overwhelmed by too many subscriptions or tightening your monthly budget, many Americans are rethinking their streaming lineups. With so many streaming services competing for our coveted screen time – and subscription dollars – it’s no surprise that some are starting to fall out of favor with the American public.
We’ve uncovered the streaming services most likely to go extinct across each state and nationally by determining a list of nine major streaming services and then analyzing search volumes for each streaming service to find out which ones Americans are looking to cancel the most.
Netflix, Hulu, & Paramount+ are the Most Likely to be Canceled Across America
Netflix ranks as the #1 streaming service most likely to go extinct
Netflix takes the top spot as the streaming service Americans are most likely to cancel. With 198,770 searches made each month for ‘how to cancel Netflix,’ it’s clear that the once dominant platform that gained popularity as one of the original streaming services is facing subscriber fatigue. Despite being a pioneer and home to hits such as “Bridgerton” and “Squid Game”, Netflix’s rising prices, coupled with its password-sharing crackdowns, may be driving viewers to reconsider.
Hulu is the #2 streaming service most likely to go extinct
Hulu comes in as the second most likely streaming service to go extinct. With 193,220 searches a month for ‘how to cancel Hulu.’ Despite offering next-day access to many popular TV shows and a plethora of original content – including hits like “The Bear” and “The Secret Lives of Mormon Wives” – it appears that many viewers are looking to hit pause on their subscriptions. Similar to Netflix, this shift is most likely due to rising costs or even overlapping content with other services such as Disney+.
Paramount+ ranks as the #3 streaming service most likely to go extinct
Paramount+ ranks third, with 65,650 monthly searches for ‘how to cancel Paramount+.’ Though this streaming service provides viewers with plenty of nostalgic content, live sports, blockbuster movies, and current hit shows like “Landman” and “Special Ops: Lioness,” it seems to be struggling to hold viewers’ attention. In a time where there’s plenty of competition, many subscribers appear ready to cut ties.
The Streaming Service Most Likely to Go Extinct in Each State
If you’re wondering which streaming service is most likely to go extinct in your state, we mapped out the services most likely to get canceled below. Explore the map and interactive table below to learn more.
Methodology
We used KeywordTool to analyze "how to cancel [streaming service]" search terms to determine the search volumes of Netflix, Hulu, Peacock, HBO Max, Prime Video, Disney+, Paramount+, Apple TV, and Starz over the past 12 months. We then divided the search volume for each streaming service by the total number of searches in each state to determine a search share for each streaming service. Finally, we then compared the search shares to determine the streaming services most likely to go extinct in each state and nationally. Data accurate as of May 19, 2025.
