Driving growth and authority in US through Digital PR
Our US digital PR team, led and coached our very own VP of Digital PR Will Hobson, have extensive experience and driving organic growth using Digital PR campaigns, data studies, commentry and reactive PR. With a team of experts, relationship with US media outlets and an army behind it from data experts, designers, promoters and social media specialists - the team have won a variety of awards and delivered work for some of America's biggest brands including Amazon, SIXT, Kroger, Hubspot and more
What do we drive? Visibility, Media Placements, Authority and Links
Featured in
Demand Campaigns
Want brand + category demand signals to drive organic visibility in Google and AI? Our multi channel campaigns, centred by PR are structured to get links, drive traffic and search demand around a category. We've done this before with BetUS rat roster , Ninja's Valentines air fryer and Games Christmas Tinner
Want brand + category demand signals to drive organic visibility in Google and AI? Our multi channel campaigns, centred by PR are structured to get links, drive traffic and search demand around a category. We've done this before with BetUS rat roster , Ninja's Valentines air fryer and Games Christmas Tinner
AI Digital PR
We engineer brand and category signals to drive visibility in LLMs, and AI overviews. We build trust and authority using strategic link earning on high authority and relevant sites that Ai grounds from
We engineer brand and category signals to drive visibility in LLMs, and AI overviews. We build trust and authority using strategic link earning on high authority and relevant sites that Ai grounds from
Digital PR strategy
Our US PR strategies tell you what publications and campaign strategies are going to help you drive organic visibility and growth, pushing users down the funnel
Our US PR strategies tell you what publications and campaign strategies are going to help you drive organic visibility and growth, pushing users down the funnel
Reactive PR - Rise Live™️
Putting you at the centre of breaking media moments in less than 60 minutes from $6.8K a month. Through commentary, creative content, trends data, and product PR, landing media placements and links at speed
Putting you at the centre of breaking media moments in less than 60 minutes from $6.8K a month. Through commentary, creative content, trends data, and product PR, landing media placements and links at speed
Social community page and podcast outreach
Outreaching to podcasts and community pages for extra reach and offsite signals. It's an untapped opportunity for many, where we find it generates talkability, pushing the story further beyond press/media.
Outreaching to podcasts and community pages for extra reach and offsite signals. It's an untapped opportunity for many, where we find it generates talkability, pushing the story further beyond press/media.
Product PR and listicles
We land top tier product placements for launches, deals and listicles to drive awareness, links and sales. We work with product and affiliate teams to feature your products in high traffic and visible articles. We have famous examples for launches, black friday and key commercial moments in the calendar
We land top tier product placements for launches, deals and listicles to drive awareness, links and sales. We work with product and affiliate teams to feature your products in high traffic and visible articles. We have famous examples for launches, black friday and key commercial moments in the calendar
US Press Office
We monitor all the media traffic for you, responding to any press office enquiries and acting as the first port of call for any questions.
We monitor all the media traffic for you, responding to any press office enquiries and acting as the first port of call for any questions.
US Digital PR training
We share what we know - it's literally in our values. We train others in PR and Digital PR from Lush Cosmetics, to Hendricks Gin, and stand on stages at conferences like BrightonSEO San Diego to lead Digital PR innovation.
We share what we know - it's literally in our values. We train others in PR and Digital PR from Lush Cosmetics, to Hendricks Gin, and stand on stages at conferences like BrightonSEO San Diego to lead Digital PR innovation.
Data reports and studies
We craft industry-leading reports to build authority and expertise within your niche and use it as a lead-gen practice to drive links and visibility within your category in top tier US press
We craft industry-leading reports to build authority and expertise within your niche and use it as a lead-gen practice to drive links and visibility within your category in top tier US press
International PR
We have native speakers across UK, Europe and a team in North America delivering international PR and Digital PR solutions globally. We are delivering global digital PR and SEO for clients like SIXT, Preply and more
We have native speakers across UK, Europe and a team in North America delivering international PR and Digital PR solutions globally. We are delivering global digital PR and SEO for clients like SIXT, Preply and more
With our in-depth knowledge of the U.S. market and media landscape, we have trained traditional PRs from New York and Florida into award winning digital PRs - running campaigns, content and studies across 50 states reaching digital media publications to drive relevant backlinks, radio, TV coverage and social noise.
We have a global process that works:
PUSH - You nearly always have a brand or product message you want to push to the world through PR and Media. Our push strategies include product PR, press office, data reports and studies, thought leadership and commentary. This is often a monthly tactic to push consistent messages, driving a dominant share of voice within your category. All our data studies in the US, cover state specific insight to broaden opportunity for headlines and reach
PULL - Alongside this, we have an always-on pull strategy, pulling you into media moments that are happening. We track the media so you don't have to, reacting with products, commentary, data or fun creatives to stay relevant and IN culture. Speed is the key here. We help brands build product features in the media relevant to consumer demand
POW - And finally, pow moments. You can’t lead a category without creating Digital PR work people remember. We run bimonthly, quarterly or biannually PR campaigns, often tied with social and creators to drive brand demand at scale.
All of these together drive category leaders, and we have case studies across US brands to prove it. Some clients run all 3 in tandem, some run individual based on the business goal
"In today’s Google and AI world, what the media is saying about you is crucial. Your brand signals, link signals, trust and authority are imperative to driving visibility multi channel and digital PR for us is not just a link earning activity, but an owning real estate activity what your competitors cant replicate. With our Industry leading PR process - we're giving businesses a platform to success"
To truly build a category leader position, brands need the thing that most of them can't do in-house - creative campaigns, with search at the heart of it. We are famous for running creative digital PR campaigns that get featured on large, influential American news outlets and media platforms. We work with journalists in the big titles and share with them newsworthy campaigns, stories and angles to land links in the most authority sites
State by State
Some of our clients have a growth strategy which is regional, and Google is looking for state by state signals and media coverage to drive location growth. All of our Digital PR campaigns are tailored to have state by state data hooks and angles relevant to those territories. This allows us to focus on local growth strategies, reaching new audiences and addressing specific interests outside of national news.
Radio & TV
Our stories get picked up by the biggest US media, TV and radio stations. We know what creates talkability, we have outreach tactics going to the most influential media spaces to talk about our clients - spreading the news faster than anyone else. This then results in waves of media coverage and links that your competitors cant match. Like this TV spot, with 1.5 million views and over 7 brand mentions within 5 minutes - Stephen Colbert named our client the best in their category
“I recommend Rise at Seven to any forward-thinking brand that wants to disrupt their niche. Top of the league in the PR game and we have continued to work with them across other portfolio brands without doubt”
“We are a proud partner of Rise at Seven, they've delivered tangible organic results for JD Sports across Europe and have gone above and beyond using creativity to have holistic impact for the brand and business”
Tim Giles
Head of SEO, JD Sports
“The passion and creativity are what make Rise at Seven different. Their ability to pull out a superb campaign and improve the success after they have met the KPI is what sets them apart from many other agencies”
“Rise at Seven's creative approach to SEO and digital PR is what has attracted us to them and they've already proved the value they bring to us in fuelling digital growth for the PLT brand internationally.”
“The Rise team is an extension to our in-house team and has been from day one. Their creativity, energy, and SEO-led approach brought real results. They truly understood our business to get us to where we wanted to be”
Antonia Histrov
Head of Marketing, Compare and Recycle
“‘GOOD SERVICE, OBTAINING LEADS AND UNDERSTAND OUR BRAND.'”
FAQ's
How many people are in the US Digital PR team?
How many people are in the US Digital PR team?
We have a 10-20-strong Digital PR, SEO, and content team in the US, all trained in traditional PR, digital PR, product PR, data studies and creative campaigns.
How do you work with traditional PR teams?
How do you work with traditional PR teams?
Working with traditional PR teams is what we do best, where others don’t. We work with their roadmaps to understand what we can do to amplify their product and brand messaging through our push, pull, pow strategies. We are constantly finding ways to integrate top of the funnel activity with search. We often become the agency that supports traditional teams with ideas to create an integrated approach.
What kind of results should be expected from Digital PR?
What kind of results should be expected from Digital PR?
It all really depends on what you are spending, but ultimately if PR isn't driving organic traffic visibility, branded search and or lower cost of acquiring a customer it isn't working.
How much does Digital PR cost?
How much does Digital PR cost?
Our digital PR services range from $6.8K a month up to $100K+ a month, depending on your needs. We have 3 ways of delivering Digital PR broken down into Push, Pull, Pow. Most of our clients run these in unison in order to become a category leader.
What key metrics do you report on for Digital PR?
What key metrics do you report on for Digital PR?
We have a range of metrics from the number of press coverage and links, traffic from media, visibility growth, share of voice, brand awareness/search, follow vs no follow, and our own relevancy score to ensure all stories are as closely relevant to our product or category as possible.
What do you do if Digital PR isn't driving organic growth/traffic?
What do you do if Digital PR isn't driving organic growth/traffic?
We don't sell you digital PR without a search strategy - if things aren't driving growth, it's usually because the website isn't technically sound or converting as we like. We offer technical SEO, content and offsite social search services alongside digital PR to be fully responsible for driving organic growth.
How fast can we see the impact of Digital PR and get results/coverage?
How fast can we see the impact of Digital PR and get results/coverage?
It all depends how fast you can move. Our PR team tries to show you results within week 1 if you've bought one of our pull tactics - Rise Live. This is the fastest way to see results. If you couple that with campaigns and data reports you are on your way to having activity always on.
How long does it take to run a digital PR campaign?
How long does it take to run a digital PR campaign?
A typical campaign shouldn't take longer than 4-6 weeks from start to end. We also have fast campaign processes which are less than 2 weeks if there's a moment we want to go faster for. Our speed is our advantage
Do you do Digital PR training for inhouse brands?
Do you do Digital PR training for inhouse brands?
All the time. We have trained brands across America at Brighton SEO San Diego, in Moz HQ in New York, and teams in Los Angeles. Get in touch to enquire about a training day with us.
