Category leaders both drive demand and discoverability in social
In today’s landscape, it’s no longer enough to simply be ‘on social’, posting BAU content rooted in content pillars and hoping it’ll land.
The era of broadcast social is over. TikTok, changed the game. For the better.
Today’s social feeds are largely driven by interest-led algorithms, and we’re running, quickly, towards a world where followers no longer matter!
To win consumers, your social strategy and content must adopt ‘in social’ thinking - informed by and adding to social culture.
Social has always been a place where brands need to drive demand.
But, in recent years it’s become equally as important, if not more, to increase brand and product discovery through in-platform searches, and offsite within the Goggle SERP. Social search - thanks to its meteoric rise over the last few years it’s the hot topic of the industry - a topic we move proudly trailblased since day one
The saying “search starts on social” is real and we've built a process around this, over the last 4 years.
Platforms we're experts in
Creative social campaigns
Our social, creator/influencer, brand and PR teams come together to run cross-channel campaigns which help you become a leader within your category. These are POW moments that leave you in the minds of consumers to drive brand salience.
Our social, creator/influencer, brand and PR teams come together to run cross-channel campaigns which help you become a leader within your category. These are POW moments that leave you in the minds of consumers to drive brand salience.
In-house UGC social
We have a dedicated creator team inhouse for cost effective quick solutions to creating always on content, trained in storytelling and optimisation for social SEO. Whether it's product launches, “things to do” content, or “how to” guides our internal creator team have experience in multi-industry.
We have a dedicated creator team inhouse for cost effective quick solutions to creating always on content, trained in storytelling and optimisation for social SEO. Whether it's product launches, “things to do” content, or “how to” guides our internal creator team have experience in multi-industry.
Social Search/SEO
Our UGC creator team is fully trained in optimising content for social search engines, generating position 1-3 rankings within minutes and taking up more share of the Google real estate. From £6K a month we're optimising content to be discovered in their category for industry leading brands.
Our UGC creator team is fully trained in optimising content for social search engines, generating position 1-3 rankings within minutes and taking up more share of the Google real estate. From £6K a month we're optimising content to be discovered in their category for industry leading brands.
Creator/influencer management
We have The Rise Network - a database of creators and influencers of all audiences sizes with the best storytelling, engaged audiences and reach to maximise social strategies. We have the Rise Audience Network & Rise Content Network - borrowing audience or borrowing their time.
We have The Rise Network - a database of creators and influencers of all audiences sizes with the best storytelling, engaged audiences and reach to maximise social strategies. We have the Rise Audience Network & Rise Content Network - borrowing audience or borrowing their time.
Reactive social - Rise Live™️
Putting you at the centre of trending social moments in less than 60 minutes through cultural connection, creative content, trends insights, and product-centric social.
Putting you at the centre of trending social moments in less than 60 minutes through cultural connection, creative content, trends insights, and product-centric social.
Paid #AD creative
We believe the best ad creative is often the best performing organic assets. Our in-house creator team creates ads that don't look like ads, centred around storytelling to resonate with your target audience and achieve a lower CPA.
We believe the best ad creative is often the best performing organic assets. Our in-house creator team creates ads that don't look like ads, centred around storytelling to resonate with your target audience and achieve a lower CPA.
Social search training
We share what we know - it's literally in our values. We train others in social and social SEO from ASOS, Creed, and Nestle to standing on stages in front of thousands at conferences like Social Day and BrightonSEO to lead the social search innovation.
We share what we know - it's literally in our values. We train others in social and social SEO from ASOS, Creed, and Nestle to standing on stages in front of thousands at conferences like Social Day and BrightonSEO to lead the social search innovation.
At Rise, brands come to us to be IN social and not just ON it.
Broadcasting a message or an agenda to the world isn't working. People aren't listening and they’re certainly not converting. To be a true category leader, you need brand salience and to have brand salience you need to get into participation mode. Participate in culture and get IN SOCIAL to truly lead your category.
TikTok, YouTube, Instagram, Pinterest - they’re replacing Google as the new search bar. Your customers are no longer solely heading to Google, to search. Instead, they’re going to social, with a level of intent that’s never happened before.
Category leaders cannot afford to be sleeping on social search, in 2025 It’s one of the biggest shifts in social media marketing, since its inception.
To meet the new customer journey, we optimise all our client social content to increase discoverability, against priority keywords.
Products that set us apart from your current agency
Ways to work with us
Full-Service Social: Driving Demand and Discovery
Whether you want to be discovered by the right people or create demand from scratch, we build social strategies that do both. From organic growth to reactive content, community management to always-on influencer work – we don’t just manage channels, we make them work harder for your brand. Our approach fuses data, creativity, and cultural insight to put your brand in the scroll path of your next customer.
Campaigns That Own a Moment
Launching something new? Releasing a product? Tapping into culture? We create campaigns that dominate timelines. Whether it's a one-off creative stunt, a creator-led launch, or a hyper-targeted brand moment, we build content with purpose – made to trend, to convert, or to be remembered. From concept to execution, we deliver campaigns that don’t just participate in culture – they create it.
One-Off Creator, Influencer & Social Campaigns
Need a killer influencer campaign to drive demand fast? Or a social-first concept that gets people talking? We run one-off, high-impact campaigns across TikTok, Instagram, YouTube, and beyond – designed to build trust, spark attention, and drive measurable growth. From micro to macro creators, reactive moments to product launches – our campaigns get seen, shared, and shopped.
Social Playbooks That Give You the Blueprint
Sometimes you don’t need an agency – you need a framework, a bible and a roadmap. Our social playbooks are built for brands ready to sprint into new channels or overhaul what they’re doing today. We give you the blueprint: channel-by-channel strategy, content formats that convert, comms messaging that lands, and creator frameworks built to scale. All powered by data, led by insight, and shaped by creativity.
“I recommend Rise at Seven to any forward-thinking brand that wants to disrupt their niche. Top of the league in the PR game and we have continued to work with them across other portfolio brands without doubt”
“Rise at Seven's creative approach to SEO and digital PR is what has attracted us to them and they've already proved the value they bring to us in fuelling digital growth for the PLT brand internationally.”
“We are a proud partner of Rise at Seven, they've delivered tangible organic results for JD Sports across Europe and have gone above and beyond using creativity to have holistic impact for the brand and business”
Tim Giles
Head of SEO, JD Sports
Frequently Asked Questions
How do you rank on social search - is it similar to Google?
How do you rank on social search - is it similar to Google?
Similar SEO tactics are used to optimise content for social search engines, but due to the nature of the content being video and not text, the algorithm also takes into consideration audio and visual. Engagement metrics are also taken into consideration and whilst there are some similarities there are a lot of differences. Read more on our TikTok SEO guide
Can social search impact Google rankings?
Can social search impact Google rankings?
Google looks to content on social media as signals of relevancy, authority and trust. Google has started serving social content (short form videos) on the Google SERP as a more effective way to answer users' search queries. We often get hired to help steal more Google real estate and our SEO and social services are often bought together. Search starts on social after all.
Do you do B2B social media and what's your strategic thinking behind it?
Do you do B2B social media and what's your strategic thinking behind it?
Yes, we have a lot of experience in B2B social and the way we think strategically about social in the B2B space is very similar. We know we are still marketing to humans and actually just the channel of attention changes. Educating our customers and trust signals are just as important in B2B.
How is your social team structured?
How is your social team structured?
We have social strategists, content creators and social media execs. The structure is clear, our social strategists run accounts, they strategise opportunities for growth and our content creators and execs make it happen.
How much does social services cost at Rise at Seven?
How much does social services cost at Rise at Seven?
Our social services range from £6K/$8.2K a month up to £30K/$41.2K a month depending on your need. From multi-channel content creation to social media management our fees can vary but are often competitive with leading social agency fees.
Do you do paid social services at Rise at Seven?
Do you do paid social services at Rise at Seven?
Yes we do paid social. This is both always on paid management or amplification. We run ads and targeting within most of our social campaigns/launches to turn social from a top of funnel channel to bottom.
How is social search executed within a marketing team and budget?
How is social search executed within a marketing team and budget?
Social search is a separate strategy and execution to existing awareness/demand driven social and as a result it's often questioned - should our social or SEO team be creating this content? As social search is an SEO tactic, we see this as an SEO budget line item however needs an integrated approach working with social teams to get a healthy flow of awareness/demand/community content and discovery content.
