Data & Insights

Fueling category and market growth with data and hyper personalised audience insight for AI

We are search-first for a reason

We combine audience data and search data to make industry leading marketing decisions - why? Because its the ulfiltered truth. We don't rely solely on surveys, focus groups or social listening - we look at what people want every minute of the day because they're literally telling us in the search bars of the internets biggest digital platforms.


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The data behind category leaders

Category leadership measurement

A true category leader isn’t just the brand with the loudest voice- it’s the one that consistently wins at both demand and discovery through a robust metrics-driven framework.

Using our Demand & Discovery proposition, we measure leadership across the five key stages in Googles messy middle - Triggers (demand), Explore (discovery), Evaluate (discovery) Purchase (demand & discovery), Experience (demand & discovery) - with a blend of quantitative and qualitative indicators.

Multi Channel Search

Creating Demand and Converting Customers

On the demand side, we track things like:

  • Brand + category search volumes
  • Share of Search (percentage of category searches your brand captures),
  • Click-Through Rate within SERP features,
  • Conversion Rate from organic traffic.

On the discovery side, we monitor:
  • Rankings
  • Visibility
  • Social Reach (total unique impressions across social channels)
  • Engagement Velocity (rate at which new audiences engage with brand content)
  • Share of search and share of media

Summary

We layer on multi-channel attribution to ensure we’re not only sparking interest but also steering high-intent audiences toward purchase. By benchmarking these metrics against competitors - and tying them back to business outcomes like new customer acquisition cost and lifetime value - we can definitively say who truly leads the category.

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Frequently Asked Questions

How is data used to inform SEO strategy?
How is data used to inform SEO strategy?

We don’t just rely on keyword volumes. Our strategies are built on real-time user behaviour, SERP feature trends, audience demand signals, and performance benchmarks. By layering insights from content, technical, and off-page SEO, we identify opportunities others miss - and back every recommendation with evidence.

Do you offer custom dashboards and reporting?
Do you offer custom dashboards and reporting?

Yes. We build fully custom, live dashboards that align with your goals-tracking everything from rankings and organic sessions to brand visibility and revenue. We also layer in social and digital PR impact to give you a truly joined-up view of performance across channels.