What's your role at Rise at Seven?

SEO Director - I work with the SEO, Content and Data teams to make sure we’re optimising things effectively for clients. I also work super closely with the Strategy, PR and Social teams too - and across new business, marketing and nearly every Google Sheet in the business.

Where did it all start for you?

I’d been playing around with Geocities websites and then built a site with Microsoft Frontpage for my Dad’s business that I’d managed to accidentally optimise, and he got a huge order from Canada as a result. It was a real beauty, think animated GIFs, scrolling marquees etc. So then I left a job working in a casino to join a small IT company - building websites for clients, plus fixing the photocopier, doing Excel troubleshooting…and never looked back.

Experience so far:

I’ve been doing SEO since 2003, so a list of brands I’ve worked with is quite long. Speedo, Berghaus, Nestle, Mitre, Renault, easyGroup, Lex Autolease, Tesco, Subaru, Isuzu, Co-op, Mecca Bingo, Cinch, Save The Children, Parkdean Resorts, Bacardi Group, Red Bull, JD Sports, etc.

What I’m best at:

I’ve seen a lot, it’s unusual that I’ve not seen an issue on a client’s site - I tend to be good at problem solving and suggesting tests or solutions.

What I’m known for:

Mince pies. Fixing Google Sheets.

Strong opinion I have about my craft:

“Keep testing, go after what works but not blindly - you need tangible outcomes.”

Fun fact:

I can do card tricks, I’ve been inside No.10 Downing Street, and I spend hours reviewing mince pies each Christmas.